Cape Town - Ever wonder why a colourful umbrella has become an image synonymous with golfing legend Arnold Palmer?
Expect to see plenty of umbrellas at this week's Arnold Palmer
Invitational, as the tournament and its participants pay tribute to the
late great American, who passed away last year.
READ: Branden Grace's letter from Arnold Palmer
For the first time, Palmer is no longer around to host the tournament
that bears his name, but his presence will certainly be felt at Bay
Hill this week.
Golf fans can expect to see lot of the event's signature red, green,
white and yellow umbrella through the Invitational.
But how did this image become associated with
The story actually dates all the way back to 1961, when Palmer was
trying to come up with the perfect logo for his new business venture.
wanted something unique, but struggled to come up with the right image.
At one point he got so frustrated that he decided to take a walk in the
The story is told on Palmer's website:
The frustration level in the meeting was rising and Arnie went to
walk it off only to find it was raining outside. He saw a lovely woman
get out of her car and pop open a multi-colored umbrella. Arnie dashed
back into the conference room.
"What about an umbrella?" said Arnie. Someone at the table shot
back, "What kind of umbrella?' Arnie suggested a multi-colored golf
umbrella. A few heads bobbed in agreement. But nobody was even close to
calling it a good idea, yet. Somebody told Arnie not to get his hopes up
too high because it would be a miracle if someone hadn't already
A quick check confirmed that the image had not been trademarked, and
though not everyone was sold on the idea, the colourful umbrella won the
And now, more than 50 years later, it continues to live on even after Palmer's death.