Bakers to quit SA cricket

2010-03-17 12:01

Johannesburg - AVI group company National Brands has announced that after 27 years of sponsorship, its biscuit brand Bakers would no longer be sponsoring the Bakers Mini-Cricket programme when its contract with Cricket South Africa (CSA) expires in June. 

This is a mutual parting of the ways. Popular and loved by schools and primary school children countrywide, the Bakers Mini-Cricket programme has spawned some of the country’s best known cricket stars including Shaun Pollock, Mark Boucher and Makhaya Ntini.

Bakers Mini-Cricket is the longest running developmental sports programme in Southern Africa with over 100 000 primary school children from over 5 000 schools annually taking part in the programme.

Initiated by Dr Ali Bacher, then Managing Director of the South African Cricket Union - and with Bakers as sponsor, the progamme was designed to bring together young children of all races to play cricket together in a structured environment that promoted racial harmony and healthy relationships.

CSA CEO, Gerald Majola, said: “Over the past 27 years, we have together pioneered the way for children, boys and girls, from all communities to gain entry into the game through Bakers Mini Cricket.

“Administrators and coaches have also been introduced to the game in this way and have paved the way for children to have fun and to progress into first-class players.

“There has been an accelerated growth of cricket in South Africa and CSA wants to harness this growth in terms of our strategic plan for South African cricket in the future.”

“The expansion of the game, with mini cricket at the heart, is essential to this strategic plan. Consequently, we have secured a long-term partnership with a major international brand to assist with mini cricket in this regard and an announcement will be forthcoming soon.”

“History will record the critical role that Bakers has played in developing South African cricket to this point, and CSA will always be grateful for this.”

David Hood, Managing Director of Bakers said, “We have partnered with Cricket in South Africa for almost 27 years and of course it’s hard for us all at Bakers not to feel somewhat emotional when saying goodbye to a programme that  is the heartbeat of young cricket players, and part of our lives, for so long.”  

“We will always look back proudly on our association with CSA, the very committed coaches and administrators and of course the young cricketers themselves.”

Hood said that Bakers wished Cricket South Africa every success with its plans for the future of the Mini Cricket programme, and he hoped that the programme would continue to benefit school children as it has done over the past 27 years.


  • Adams - 2010-03-17 12:12

    I sure hope someone else comes on board as a sponsor. It was a great concept, that produced great results.

  • Wooly - 2010-03-17 12:28

    That's a good thing Bakers pulled out of this sponsorship. It's a racist sponsorship and company. They have only been given gear to the "prevoiusly disadvantaged" In the mean time, the "prevoiusly disadvantaged's" parents arive in lux german cars, although owned by the bank. I've long ago stopped buying their product. Bakers may not have felt it, but I discovered there are actually much nicer biscuits out there. Thanks Bakers

  • DirkM - 2010-03-17 12:45

    I agree, Adams. Well done Bakers, you make us proud. Goodbye, and thanks for all the fish.

  • V7776 - 2010-03-17 12:48

    I played Bakers Mini cricket in the very first season - in 1984......First time ever meeting kids from other schools. What an experience. Feels like it happened yesterday - to Bakers, thank you for those memories!

  • Fanie - 2010-03-17 12:51

    My 15 year old son started his cricket with Bakers , and has aspirations to one day , be a Protea. Yes , he never received any sponsered articles at any time , when starting out , but the fact remains , it is still a wonderful concept. He did not join Bakers to receive kit , he wanted to play cricket.

  • andre@bkers - 2010-03-17 12:58

    well well well..... another sponsor has seen the light. Good on you for withdrawing. Will our beloved JM (as I puke...) please sponsor this programme from his gains as a tender(mis)manager.... I thought not (as I puke again...)

  • Bazz - 2010-03-17 13:11

    @Wooly - hope you choke on your "other" brands you Tosser!! Mini cricket brought the game to kids of all races who had never heard of it before. I've coached kids of all colours and it taught them to love the game. Numerous Afrikaans kids now play the game because of Mini-cricket - it was not just for "previously-disadvantaged". and why don't you say "Black" you rascist wally (funny - close to Wooly isn't it?). PS I'm white so don't try your superior BS on me

  • Thabang - 2010-03-17 13:15

    Oh, boy Bakers. You are gonna get an earfull from the "vuvuzela league" as soon as they hear about this! You will be branded a racist company by their rich foul-mouthed "leader" and everyone will be "rallied-up" against your company. You will have to "explain" your actions. How dare you not want to support cricket? Bakers are racists. Ha-ha

  • Chantel - 2010-03-17 13:17

    It is sad that they have pulled out. I must say my son attended a bakers mini cricket day last year and was really excited about it. We had the opportunity of joining him this year and it was fantastic.

  • Brad - 2010-03-17 13:23

    Thank you Bakers for your contribution to cricket in SA. I started with the Bakers program 20 years ago and thoroughly enjoyed my cricket days. Even in those days I didnt receive a freebie! O well. Suppose thats how the cookie crumbles!

  • spazman@wooly - 2010-03-17 13:27

    My son plays (played) bakers mini cricket, I am white and Afrikaans so is my son, they played at Wanderers 2 weeks ago and its most certainly not only black kids gets your facts in order idiot... All races are equally represented...

  • Sonia du Plessis - 2010-03-17 13:30

    Oh so sad. My son played koekie krieket. Also not for the kit. But since then he has excelerated in Indoor and Action cricket and has SA colours. He also plays outdoor cricket for Police. This is so jammer. But thanks.

  • Johnathan - 2010-03-17 13:44

    LOL Wooly. Do you want a list of "white schools" where Bakers mini cricket has been a regular feature for many years. You are clearly misinformed. Bakers is one of the few companies who actually treat everyone equal and don't favour whites over blacks or blacks over whites.

  • CricketFan - 2010-03-17 13:44

    Well done to Bakers for years of input, good luck to CSA and the new sponsor to be unveiled - let's take this great concept much further, let's make cricket the #1 sport in SA!!!

  • MSTRKRFT - 2010-03-17 13:51

    people need to read the full article and THEN comment... they said they've secured another sponsor, not that bakers was pulling out :)

  • Wooly - 2010-03-17 14:04

    @bazz. I did not insult you or anybody, why insult me? It seems from your posting you are a lowlife, uneducated idiot and a misfit, the best part of you was the piece of jam that dropped on the floor during your birth. Piece of rubbish. @spazman. I was there when it happened, 2ce, saw it with my own eyes.

  • Vissie - 2010-03-17 14:40

    Sad to see Bakers go, but luckily the programme still continues! It's for every cricket loving person. Been there, didn't care about the free goodies (which I didn't get by the way), and all I wanted to do is to bowl like Omar Henry (I'm a spinner) and bat like Adrian Kuiper! Come on you guys! Didn't you dream of becoming someone great? It's for the children to make new friends and reach their goals, regardless race. Why do people always bring up the race thing? I'm white and like to see ANY youngster grow to be a top cricketer. Colour is not the issue. Old f@rts living in the past commenting on these things probably doesn't know anything about sport.

  • Bazz - 2010-03-17 14:51

    @Wooly. Say what you like (your comments and attitude is juvenile to say the least)- you remain a rascist tosser who only thinks of the few kids with parents in flash cars and not the hundreds who walk km's to get to the games!

  • sonnyG - 2010-03-17 14:52

    Thank you Bakers for your service to cricker. Sad to see you go. I still remeber playing mini cricket and getting biscuits and Oros.

  • Andre - 2010-03-17 14:56

    Thanks bakers my son started off with mini cricket and today plays for his high school - the concept was great and the support as well. Wooly you were obviously never involved with juniors, I started bakers cricket at my sons white Afrikaans school where there were a few blacks - one plays provincial cricket today and is a great kid who calls me oom and I am rather proud of it.

  • TurboChris - 2010-03-17 15:00

    They said a lot bit never said why they are not sponsoring the cricket any more?

  • Mandy - 2010-03-17 15:05

    Thanks to Bakers for their 27 years of support - and to CSA. My son (who is now 8) has taken part in your campaign for 2 years now - and I can honestly say, the work that both these companies have done, is fantastic. To the new sponsor - lets make the next 27 years even better! I know my lil boy will continue to enjoy his cricket.

  • James - 2010-03-17 15:13

    I was one wicket shy of a hatrick in one of your tournaments. Bakers cricket is a great concept thanks for the memories. Lemon Creams are the business.

  • thabo - 2010-03-17 15:13

    Lets hope the goverment takes over and uses OUR tax money to continue the good work Bakers has done

  • Afrikaanse Pa - 2010-03-17 15:15

    Even my little daughter played Bakers mini cricket. @Wooly i think its because our girls team whipped your sons asses, thats why u are so shallow minded. Get a life bru not everything and everyone is racist! Definitely not Bakers!!

  • Sprover - 2010-03-17 15:25

    I played it Bakers Mini Cricket myself. What a great concept. I loved it. Sad to see Bakers go, hopefully some other sponser will pick it up soon.

  • erewhon - 2010-03-17 15:35

    Please read the article again-it is a mutual parting of the ways. 27 years is a long time and Bakers have been fantastic but like everything else, things change. Majola says "watch this space" and I am sure something else -but different will come up

  • Annie - 2010-03-17 15:45

    The reason why Bakers isn't sponsoring the cricket any more is that the Marketing Director lost the contract and she got fired for it. Not the best moment for the company.

  • Nkozi - 2010-03-17 17:00

    What is happening to cricket? Bakers has been the most dedicated sponsor of cricket and for so long!!!! They surely wouldn't walk away from that! First Mickey Aurther, then the selectors, and now Bakers....?!!!! Coincidence or are we not looking at the common factor?!

  • Collitjies - 2010-03-17 19:49

    Thank you "Bakers Limited" for doing what you did for almost a life time, you will be surely missed. I WILL CONTINUE TO BUY YOUR PRODUCTS as a form of thanks.

  • The Voice of Reason - 2010-03-18 09:10

    Sad to see Bakers go, thanks for a great program. I just hope that the new sponsers keep up the good work. Mini-cricket really is such a good program to get kids into cricket.

  • AL - 2010-03-18 09:25

    Let`s hope the goverment does`nt step in and completely destroy something that has clearly benefitted everyone for a long time.

  • Seano - 2010-03-18 11:10

    This is such a disappointment. I started playing cricket almost 25 years go in what was Dinki Cricket which then became Bakers Mini Cricket. I used to live for the early Saturday mornings at various Pretoria cricket clubs, winning all those stitch-on badges. Our school was tiny and didn't have the facilities for normal cricket, this was all we had and we were an awesome side, one of the best who beat all the more established, bigger schools. I went onto play provincial cricket in high school and top-level club cricket and it all started thanks to Bakers Mini Cricket. @Wooly - what an idiot. Its so tiring listening to all you people blame everything on race, so old now. You clearly don't know anything about Baker's involvement in an awesome program. Just shut up Wooly Malema...

  • Schalk - 2010-03-19 08:04

    My son started with Bakers 17 years ago and today he is the best test cricket bowler in the world, namely Dale Steyn. Thanks to Bakers Mini Cricket who started his cricket career.

  • nathi - 2010-03-19 12:35

    good riddance baker swas only prepare to perpetuate white dominated sport which is cricket and they didn't do nything to promote the sport in the township like soweto and other parts of south africa i hope csa will find another sponsor that will try to close the gap in cricket

  • nash - 2010-03-19 12:46

    rugby and cricket are a constant remainder of our past painful yrs and the comments about transformation in those two codes are just insults to blacks intelligence .we need a minister like bheki cele who has big balls to be minister of sport and not stofile who is there serve his brother interest only

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