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Content Marketing Survey

Media Consumption & Research Techniques

1. When you became aware of your need for [your product or service], which resources did you use to research potential solutions?

• Search Engine
• Specific Industry Websites (online forums, blog, etc.)
• Trade publications (magazines, journals, etc.)
• Word of Mouth
• Email/Newsletter
• Newspaper

2. Approximately what percentage of your shopping do you do online (excluding everyday items like groceries)?

• 0-10%
• 10-25%
• 25-50%
• 50-75%
• 75-100%

3. Which search engine do you use the most?

• Yahoo
• Bing
• Google
• Other

4. If you were trying to locate a solution for [your product or service category], what are the first keywords or phrases that you would type in a search engine?

5. When researching for a purchase, which format would you prefer to use to learn about your options?

• Text (articles, websites, blogs, etc.)
• Video
• Audio (podcasts, audio reviews, etc.)

6. When researching a solution, which type of content would be the most helpful in making a purchase decision? Rank these five content types as 1 being the least helpful and 5 being the most helpful.

• High-level content that shares industry trends, insights and thought leadership.
• Educational content that helps you understand the functions, features and benefits of the product/service
• Promotional content that informs you of the latest products/services, offers or discounts.
• Community-driven content that shows this company’s commitment to a specific cause, topic or message.
• Entertaining content that gives you a feel for the personality of the company.

7. Would you prefer to have informational content delivered to you vs. you going and finding it?

• I’d like content sent to me.
• I prefer to find the information myself.

8. Do you like to receive relevant emails or email newsletters from companies/brands you’ve purchased from or care about?

• Yes
• No

9. In which social media / social networking sites do you have an account which you use regularly?

• Facebook
• Twitter
• LinkedIn

10. How much time per week do you spend visiting social media websites?

• 0-30 minutes/week
• 30-60 minutes/week
• 60-120 minutes/week
• 120+ minutes/week

11. Do you use a mobile device/smartphone to access the internet?

• Yes
• No

12. Do you use a mobile device/smartphone to check your email?

• Yes
• No

13. Do you use a mobile device/smartphone to participate in social media?

• Yes
• No

0%

Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

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