London - Serena Williams launched a charm offensive on Sunday as she sought to broker a truce with Maria Sharapova and calm the storm surrounding comments she made about a rape victim.
On the eve of Wimbledon, where she is defending champion, the pre-tournament focus has been on an interview she gave to Rolling Stone magazine that touched on a high-profile teenage rape case in Ohio and brought her into conflict with her Russian rival Sharapova.
The piece included an account of a private conversation between Serena and her sister Venus that the reporter interpreted as an attack on Sharapova's relationship with Bulgarian player Grigor Dimitrov.
Sharapova, soundly beaten by Serena in the French Open final earlier this month, hit back on Saturday telling the world No 1 to keep her nose out of other people's business, adding an edge to the women's competition at the grasscourt slam.
"I made it a point to reach out to Maria because she was inadvertently brought into the situation by assumptions made by the reporter," a smiling Williams told reporters.
"I personally talked to Maria at the player party, incidentally. I said, look, I want to personally apologise to you if you are offended by being brought into my situation. I want to take this moment to just pour myself, be open, say I'm very sorry for this whole situation...
"I'm the first person to reach out to individuals and people if I feel that something may have hurt them or something may have been misconstrued."
The controversial interview quoted Serena as talking about a "a top-five player who is now in love".
It added: "She begins every interview with 'I'm so happy. I'm so lucky' - it's so boring. She's still not going to be invited to the cool parties. And, hey, if she wants to be with the guy with a black heart, go for it'."
While Serena did not deny making the comments, she was clearly angry that her private words had ended up in print.
"I've been spoiled dealing with professionalism here in the tennis world. I'm used to dealing with professional reporters... not writing or commenting on a private conversation that I may have or listening in or eavesdropping and then reporting on it.
"I was involved in a private conversation that he even wrote in the article that he said he was listening to. I take full blame and responsibility for that because I've been in the business for years and years and I should always in a way have my guard up."
Williams was in a relaxed mood ahead of making her Wimbledon bow against Luxembourg's Mandy Minella on Tuesday, blowing air-kisses with golfer Rory McIlroy as she waited in the wings to greet reporters.
A light-hearted chat about her prospects of surpassing Venus and winning a sixth Wimbledon title, however gave way after just five gentle questions.
The subject turned to her comments in the same Rolling Stone interview when she appeared to assign blame to a 16-year-old rape victim for being drunk.
She reiterated her earlier apology and said she had been in close contact with the victim's family.
"It's really important before you make certain comments to have a full list, have all the information, all the facts," she added.
"I reached out to the family immediately once the article came out, and I had a really productive, sincere conversation with the mother and the daughter. We came to a wonderful understanding, and we're constantly in contact...
"I take full responsibility. I definitely wanted to apologise to the family. They've been through so much. In talking to them and learning the whole story, you just learn how strong the young girl is, how strong she's been able to make me through this process, which I think is incredible."
Wimbledon order of play on Monday, the first day of the 2013 tournament at the All England Club (x denotes seeding):
Centre Court
Victor Hanescu (ROU) v Roger Federer (SUI x3)
Kristina Mladenovic (FRA) v Maria Sharapova (RUS x3)
Benjamin Becker (GER) v Andy Murray (GBR x2)
Court One
Maria Joao Koehler (POR) v Victoria Azarenka (BLR x2)
Rafael Nadal (ESP x5) v Steve Darcis (BEL)
Lleyton Hewitt (AUS) v Stanislas Wawrinka (SUI x11)
Court Two
Virginie Razzano (FRA) v Ana Ivanovic (SRB 12)
Marcos Baghdatis (CYP) v Marin Cilic (CRO x10)
Jo-Wilfried Tsonga (FRA x6) v David Goffin (BEL)
Petra Kvitova (CZE x8) v Coco Vandeweghe (USA)
Court Three
Elena Baltacha (GBR) v Flavia Pennetta (ITA)
Kyle Edmund (GBR) v Jerzy Janowicz (POL x24)
Janko Tipsarevic (SRB x14) v Viktor Troicki (SRB)
Estrella Cabeza Candela (ESP) v Caroline Wozniacki (DEN x9)
Court 12
Fabio Fognini (ITA x30) v Jurgen Melzer (AUT)
Jelena Jankovic (SRB x16) v Johanna Konta (GBR)
James Ward (GBR) v Lu Yen-Hsun (TPE)
Marion Bartoli (FRA x15) v Elina Svitolina (UKR)
Court 18
Robin Haase (NED) v Mikhail Youzhny (RUS x20)
Nicolas Almagro (ESP x15) v Jurgen Zopp (EST)
Sloane Stephens (USA x17) v Jamie Hampton (USA)