WTA Tour

TAG Heuer latest sponsor to ditch Sharapova

2016-03-08 14:16
Maria Sharapova (AFP)

Geneva - Swiss watchmaker TAG Heuer said on Tuesday it would not renew its marketing contract with Maria Sharapova after the Russian tennis star announced she had failed a doping test at the Australian Open.

Health24: Why did Maria Sharapova take Meldonium?

"Maria Sharapova was under contract with TAG Heuer until December 31th, 2015. We had been in talks to extend our collaboration," a company statement said. 

"In view of the current situation, the Swiss watch brand has suspended negotiations and has decided not to renew the contract with Ms Sharapova."

The five-time Grand Slam winner had a 12-year relationship with TAG Heuer, a company spokesperson told AFP in an email. 

The announcement came hours after a similar move by US sportswear giant Nike, which said it was "saddened and surprised" by the Russian's announcement and was suspending its contract. 

Sharapova announced Monday that she had tested positive for Meldonium, a drug she said she had been taking since 2006 but was only added to the banned list this year.


Read more on:    maria sharapova  |  tennis
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Sport Talk

Vote

Which is your favourite Grand Slam of the year?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.