Sydney - Australian
tennis ace Thanasi Kokkinakis faced court action on Thursday from cereal
giant Kellogg, which is not happy at plans to use his nickname "Special
Kokkinakis and doubles partner Nick Kyrgios have been dubbed the
Special Ks by media and the public, and the 21-year-old wants to use the
moniker as a branding campaign across clothing and tennis wear.
But the US-based multinational - which has held an Australian
trademark for its Special K breakfast cereal for more than 50 years -
launched court action to stop him.
A spokesperson for Kellogg told AFP that the Kokkinakis family had
tried to register their own trademark, which sparked the retaliatory
action, with a procedural hearing on Thursday.
"Kellogg will continue to defend our very strong and iconic Special K
brand - which is known and loved by many Australians," the company
The Sydney Daily Telegraph said Kokkinakis, who has slipped down the
rankings from a career-high 69 due to injury, wanted to create a logo
and brand for himself in a similar way that Roger Federer and Rafael
Nadal have created lucrative businesses marketing their own range of
It is not the first time an Australian player has become embroiled in
a trademark dispute, with Lleyton Hewitt losing a case in 2011 over the
use of the term "C'mon", which was a hallmark of his game.
Another Australian had already trademarked the phrase in 2004, the newspaper said.