Oz Open boosts prize money

2014-10-07 10:33
Tennis (File)

Melbourne - The Australian Open's prize money will swell 10 percent to $31.7 million next year, organisers said on Tuesday as they launched the 2015 tournament with plans to attract more fans in Asia.

Winners of both the men's and women's singles Grand Slam final will take home Aus$3.0 million, Tennis Australia said.

"We are determined to continually push ourselves to new heights in terms of facilities, service and the overall experience for players and fans," chief executive Craig Tiley said.

Unveiling the refurbished Margaret Court Arena in Melbourne, which now has three-retractable roof stadiums - the most of any Grand Slam venue according to organisers - officials said they were hoping to engage the rapidly increasing tennis audience in Asia.

"For the past few years we've taken the Australian Open trophies through China and Asia as an exercise to build awareness of the event and the sport," Tennis Australia's commercial director Richard Heaselgrave said.

"We've deliberately narrowed our immediate focus to the major cities of Shanghai and Shenzhen and plan to build strategic opportunities for engagement, both with the growing fan base for tennis in the region, and commercial and corporate partners."

In 2014, China registered the highest single rating broadcast of the Australian Open with almost 20 million viewers tuning in to watch Li Na win the women's singles final, Tennis Australia said.

Japanese interest in the sport is also high, following Kei Nishikori's run to the 2014 US Open final, while organisers said 17 percent of all international visitors to the tournament in 2013 were from the Asia-Pacific region.

Part of the plan to grow the tournament's reach involves 2009 Australian Open champion Rafael Nadal promoting the Grand Slam in Asia.

The Spaniard said he was already focused on returning Down Under for the January event, in which he lost in a four-set final to Swiss player Stanislas Wawrinka earlier this year.

"It was a very emotional tournament for me this year," he said.

"For me, it is important to win the Australian Open again and to achieve that, I need to continue to work hard, stay healthy and be able to compete."

The Australian Open, the first Grand Slam of the year, will take place at Melbourne Park from January 19 to February 1.

Read more on:    australian open  |  tennis

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Sport Talk

Live scoring

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Which is your favourite Grand Slam of the year?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.