SABC1 to broadcast SWC

2014-06-06 18:00
Cape Town - SABC1 will become the South African public broadcaster's soccer TV channel from June 12 until July 13 when it becomes the main carrier of 2014 Soccer World Cup matches.

SABC1's regular programming will be shifting to SABC2 and SABC3 with SABC3 broadcasting eight matches.

The SABC plans to broadcast all 64 soccer matches of the World Cup live across SABC1, SABC2 and SABC3, as well as additional programming around the tournament, which includes highlights packages and lifestyle programming linked to Brazil and the on-field action.

The SABC says coverage of the World Cup "will evidently impact our normal programming, however in an effort to make these alterations as smooth as possible, a 'transversal' strategy to support SABC1 as the home of soccer has been put in place".

It means that SABC1's usual programming line-up and regular shows will be moved to SABC2 and SABC3.

"We are ready and fully equipped to deliver a world-class production for this international event," says Hlaudi Motsoeneng, the SABC's acting chief operating officer (COO).

"With the footprint that the SABC has, we are confident that we will reach millions of South Africans who enjoy the game of soccer, as well as TV households on the continent which receive SABC channels".

"We will transport the South African public to the host country of Brazil, as they take front row seats in the comfort of their homes," says Bessie Tugwana, the acting group executive for SABC Sports.
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