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Cape Town - This year Coca-Cola is sharing the magic of the FIFA World Cup™ with South Africans by launching its Adopt a Nation promotion.
The promotion encourages South Africans to do exactly that – to adopt a nation for the duration of the 2014 FIFA World Cup. By doing so, South Africans will stand a chance of winning one of nearly a million prizes: including R6 million in airtime vouchers, 50 000 unique Coca-Cola adidas branded soccer shirts (especially designed for each participating nation) and one of eight double tickets to the 2014 FIFA World Cup in Brazil.
To enter, participants need to purchase specially marked Coca-Cola, Coca-Cola Zero, Fanta, Sprite and Stoney packs with a yellow cap or yellow can tab. Once purchased, participants will find a 13 digit unique code under the yellow cap or yellow can tab. They can then dial *120*2653# and follow the text prompts to enter.
Finally, 32 new collectable 330ml Coca-Cola cans will also be placed on South African shelves as part of the competition. These cans are a representation of the 32 national teams participating in the World Cup tournament.
“By entering the promotion and adopting a nation, South Africans can be part of the biggest sporting event in history. Coca-Cola is making the World Cup “everyone’s cup” – so share your passion and Adopt a Nation,” says Sharon Keith, Marketing Director at Coca-Cola South Africa.
The Adopt a Nation promotion will run from May 1 to July 15, 2014. All queries in connection with this promotional competition should be directed to the Coca-Cola Customer Care Line on 0860 112 526. A copy of the competition rules is available at no cost to the participants and can be downloaded in printable form from www.coca-cola.com.
The promotion encourages South Africans to do exactly that – to adopt a nation for the duration of the 2014 FIFA World Cup. By doing so, South Africans will stand a chance of winning one of nearly a million prizes: including R6 million in airtime vouchers, 50 000 unique Coca-Cola adidas branded soccer shirts (especially designed for each participating nation) and one of eight double tickets to the 2014 FIFA World Cup in Brazil.
To enter, participants need to purchase specially marked Coca-Cola, Coca-Cola Zero, Fanta, Sprite and Stoney packs with a yellow cap or yellow can tab. Once purchased, participants will find a 13 digit unique code under the yellow cap or yellow can tab. They can then dial *120*2653# and follow the text prompts to enter.
Finally, 32 new collectable 330ml Coca-Cola cans will also be placed on South African shelves as part of the competition. These cans are a representation of the 32 national teams participating in the World Cup tournament.
“By entering the promotion and adopting a nation, South Africans can be part of the biggest sporting event in history. Coca-Cola is making the World Cup “everyone’s cup” – so share your passion and Adopt a Nation,” says Sharon Keith, Marketing Director at Coca-Cola South Africa.
The Adopt a Nation promotion will run from May 1 to July 15, 2014. All queries in connection with this promotional competition should be directed to the Coca-Cola Customer Care Line on 0860 112 526. A copy of the competition rules is available at no cost to the participants and can be downloaded in printable form from www.coca-cola.com.
