and Fox, were amongst international
agencies that speculated Usain Bolt was set to join Mamelodi Sundowns.
This came after the site tweeted pictures
of Bolt at the Chloorkop training ground in Midrand. Sundowns’ captioned the
tweet, “Football will never be the same. Find out tomorrow 8am GMT! ???? #Sundowns,” after
the fastest man in the world announced that he had signed for a soccer team on
And kudos to The Brazilians, who, in doing
so, got the world talking about Sundowns, with the tweeted pictures from when
the 31-year-old trained with the team in January.
But rather, it was announced on Tuesday
morning that the legendary sprinter had
signed for a charity match at Old Trafford.
“We didn’t say he signed for us,” Thulani
Thuswa, communications and brand manager for Sundowns told DRUM, “We just
played along with the speculation and it worked.”
“We got international news agencies talking
about Sundowns,” he continued.
And for Sundowns, creating speculation made
perfect sense, with both Bolt and Sundowns having Puma as their sponsor.
“Puma sponsors both Usain Bolt and
Sundowns,” says Thuswa, “We already have an association with Bolt, with him
having been at Sundown and trained with us.
“We decided to exercise that association,
and it was beneficial to both brands. It will remian forever in the history
books, whenever you Google Usain Bolt, Sundowns will come up,” he says.
Thulani says that Sundowns is growing as a
brand internationally, and it is important for big brands to be noticed
“As a brand we are growing, we are improving,
we are getting lots of international recognition because of the football we
play. We are seven time PSL champions.
“We are improving our brand from all works
of life, we’ve signed Columbians, Liberians, and such things allow you to
expand your brand reach.
“It’s important for big brands to have
their roots throughout the world, we are a humble brand that aspires to do
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