South-Africa

Khoza: Eye-balls nowadays are not good enough for NFD

2019-05-31 13:57
Irvin Khoza
Irvin Khoza (Getty Images)

Cape Town - PSL chairperson Irvin Khoza says even attracting a larger audience to watch National First Division matches does not guarantee sponsorship deals.

The NFD has long been neglected as it is seemingly not attractive to potential sponsors.

Very few matches are televised and the league is often blighted by claims of poor officiating.

Meanwhile, other competitions such as Varsity Football are televised by SuperSport and are sponsored by the likes of Cell C, Debonairs Pizza, First National Bank, Jet Mart and Samsung.

In addition, earlier this week it was announced that the Premiership's reserve league - the MultiChoice Diski Challenge - was to now enjoy an extended format of 30 games home and away.

Khoza told reporters: "Listen, I think this question, we can't answer it. The issue of sponsorship is not a philanthropy. It's become more difficult as a selling proposition.

"Because sponsors want to measure their properties in terms of their plan.

"Now what we're seeing happening is that even in the First Division, the imposed requirements that teams must have a minimum of so-many under-23 players, we're doing this for a reason because we wanted to have this as a selling point to the sponsors.

"But stakeholders are saying, 'No, but why don't you allow us to have an open field?' This is a problem, which is why the PSL was saying in the Diski Challenge we must make sure it's under-20 or under-21, so that we give chance to proper development and not these fly-by-nights and fast-tracking of development.

"Sponsors know what they are looking for, because they are also important in terms of their messaging. They are investing in the development of the country and the youth.

"But if we have mixed age-groups in the First Division, unless you're going to attract the eye-balls – because that's what sponsors want, but eye-balls nowadays are not good enough also.

"'What do you do to my bottom-line?' If you can answer that question, then you are lucky to have sponsorship coming in. So here we have seen in the PSL, it's rated content.

"For the First Division, again, we are doing everything to the sponsors, but you can even see Banyana Banyana struggles to get sponsors, because of what the mindset of the people are saying.

"This year for the first time a team from position 15 has won the play-offs. For the last four or five years, it was a team from the First Division winning this thing.

"We are hoping that might also assist in the bouquet packaging of our selling points, but the sponsors are still not convinced at this point in time.

"Maybe one day they will be convinced, because I can guarantee you that if you bring audiences to the stadium, maybe they'll be able to buy that one and have sponsors coming in.

"This is the case with Diski Challenge. Maybe players going from the MDC to the First Division could be the answer."

Read more on:    psl  |  nfd  |  irvin khoza  |  soccer

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk
Breaking News

Live scoring

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

Who will emerge victorious in this season's Champions League?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.