South-Africa

Puma dumps SAFA over fixing

2013-10-17 09:19
SAFA (File)
Cape Town - German sportswear company, Puma has confirmed it has terminated its technical and licensed partnership with the South African Football Association with immediate effect.

“Puma can confirm it exercised the right to terminate its technical and licensed partnership with the South African Football Association (SAFA)," a statement from Puma said.



According to the Soccer-Laduma website, Absa have been sponsors of Bafana Bafana for a number of years. The current deal between Absa and SAFA runs until December of 2013.

The news of the expiry of the contract comes shortly after the appointment of Danny Jordaan as SAFA’s new president.

Absa said in a statement, “Absa confirms it will conclude its sponsorship of the South Africa national soccer team, better known as Bafana Bafana, when the current agreement with the South African Football Association (SAFA) expires at the end of 2013. This follows a review of Absa’s business and brand objectives.”

Barclays Africa Group Executive, Bobby Malabie, said, “Since our involvement with Bafana Bafana started in 2007, we have seen the game extend across racial and cultural barriers and we have engaged the passion of thousands of soccer fans across the country.

Read more on:    safa  |  soccer

 

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