SAFA want R150m a year

2011-08-07 15:50

Johannesburg - The SA Football Association (SAFA) value their television rights to be worth between R130 and R150 million a year, a top association official revealed this week.

"The figure is the association's own evaluation after having obviously viewed audience potential," said the senior official, who would not be named.

"It's difficult because before we couldn't make evaluations based on real figures, and cannot use the previous deal that we had with the SABC as a benchmark for the new one."

This package would include a total of 60 matches a year for all national teams, including Bafana Bafana, and the proposed magazine programme called Safa TV.

SAFA was looking to renew its rights with the national broadcaster, the SABC, after the previous deal between the two parties expired in March.

The expired deal was worth in the region of R30 million, a figure that had risen considerably since South Africa hosted the 2009 Confederations Cup, 2010 World Cup and their climb in the world rankings over the last year.

The national Under-23 team, Baby Bafana, and the women's side, Banyana Banyana, were also impressive over the same period, with both standing a strong chance of qualifying for the 2012 London Olympic Games.

SAFA, however, did not expect the financially challenged SABC to afford the full amount, the official said, and had proposed different packages that would suit the pocket of the broadcaster.

The first contained "premium properties" which gave the broadcaster exclusive rights to Bafana, Banyana and the U-23 team.

The second package would have the added benefit of new media and included working alongside the continental soccer body, the Confederation of African Football (CAF), for the rights of the Africa Cup of Nations and World Cup qualifying matches.

The proposal was in the hands of the SABC, according to the official, with SAFA waiting for a reply.

It could take months before the new deal was finalised, with the broadcaster having had some recent top management changes.

"We gave them a package and they asked us to give them time to value it," he said.

"So the association said 'fine no problem, come back to us and then we can argue over price'.

"We are offering them about 60 matches, so it's about how many of those they would like."

The idea of moving the national team's matches to satellite television - following a similar path as the Premier Soccer League (PSL) - had been thrown out the window by SAFA to ensure they would reach a larger audience on the free-to-air network.

The current multi-billion rand PSL deal, also under negotiation, was signed with SuperSport International in 2007.

"The money is with SuperSport, but the audience is with the SABC and the target is to reach a broader market in the events of national interest," said the official.

In a statement issued by SAFA on Friday, president Kirsten Nematendani said "principal matters" had been agreed with the national broadcaster.

"We await a final quotation on the total revenue to be expected by the association through this exciting new venture," Nematandani said.

SABC spokesperson Kaizer Kganyago told City Press on Sunday that SAFA had asked for "a lot of money".

The newspaper also said the live broadcast of Bafana's friendly international against Burkina Faso in Johannesburg on Wednesday could hang in the balance after SAFA demanded R5 million from the SABC to broadcast the game.

The broadcaster, however, had already advertised the match for an 8.15pm kick-off on SABC 1.


  • jockvanwyk - 2011-08-07 16:17

    SABC sucks

      Creeky - 2011-08-07 21:51

      i THOUGHT dstv owned THE rights...???????????

      PunkBuster - 2011-08-08 09:39

      Creeky they did initially however as far as I can remember, SABC appealed the final outcome and were awarded a portion of the agreement, not sure of the details. Seems like Kirsten Nematendani has been learning from Seth Blatter from FIFA with this huge financial request. I think maybe Malema should nationalise this industry as well.

  • Hope123 - 2011-08-07 16:29

    O yeah!! I agree. No Bafana matches on satelite, or any other matches for that matter. Keep HD for HD high priority "PAYING" sport only. Not so long ago, when the fate of soccer stadiums was in the news, it was then public knowledge that soccer was one of the worst paying or bankable sports in SA. But since then, we have been spoon fed all the crap on DSTV , even screening useless matches on HD, while bankable sprots like F1 and IAAF athletics was shoved into SD.

      paulmandlankosi - 2011-08-07 17:10

      That/s rubbish, just get your facts right before you post your stupid comments

      Hope123 - 2011-08-07 17:53

      Oh pleez, try getting your stupid "factless" comment in order before taking someone one. Go googel it Moron!

      Hope123 - 2011-08-07 18:00

      O wait - you can't because you are a moron - let me help you: "Both rugby and cricket are more commercially successful than football in South Africa," And there are more articles in the finances but i have wasted enough time on you as it is. Goodbye and goodnight!

      sjkranenburg - 2011-08-08 14:47

      they may be more financially viable in south africa because of the priority those sports received for 50 years and still does thanks to wealthy south africans. but football is more popular by far in this country. unfortunately most of its supporters dont have the same financial muscle as the outdated sports of rugby and cricket which internationally are dwarved by football in numbers: supporters and finance. Football is therefore the best investment to make because it attracts more attention worldwide and has a bigger supporter base. Sports funding is based on advertising and telivision rights... so you get your facts straight moron. rugby and cricket can only boast around 8 to 10 countries each where the sport is played professionally.. so please. take your sunday lunch past time and choke on it.

  • Deeteem - 2011-08-07 16:31

    There we go with the favorite "AFRICAN WAY OF LIFE" : G R E E D !!!!!

  • Pints - 2011-08-07 16:47

    Something only has a worth of X if someone is prepared to pay X. If the broadcasters told them to get bent, SAFA TV rights would only be worth 20cents.

  • Macho Mike - 2011-08-07 16:57

    Eish, and Bafana Banana are ranked 49th in the world. I would rather watch a blank tv screen, i will see more action.

  • Jubes - 2011-08-07 17:03

    I'll give you R100 for it....

  • YES - 2011-08-07 17:08

    The deal sounds ok but is by all means steep considering that it will be for "national interest". Otherwise, it would hit tax payers very hard in the pocket and for the sake of "national interest", I urge SAFA to re-look the asking price.

      sjkranenburg - 2011-08-08 14:50

      no just sell it to supersport and let SABC rent from them just like with the PSL. atleast they do a better matchday production than the SABC. atleast the pitch up at the game.

  • PV - 2011-08-07 17:08

    Why not nationalise SAFA?

      sjkranenburg - 2011-08-08 14:59

      Why not nationalise SARU? Why not attend tertiary education PV? Why don't you understand how stupid you look by asking the country to nationalise a national sports organisation???

  • PMG - 2011-08-07 17:12

    I wouldnt pay R20-00 for that crap.

  • Totman - 2011-08-07 17:20

    If soccer is worth let let them get their price. Just 1st get more that one bet for the rights to see what the market offers. If correct, publish all bets, choose a broadcaster and pay it, but if not do no-one favors. It is a business and yes it will be good to broadcast to the majority of spectators, but 1st things 1st.

  • Beam me up - 2011-08-07 21:46

    SABC should rather drop the offer..It's the Right Thing to Do!

  • Henni Apple - 2011-08-08 01:39

    tell these people there is money into any winning team BUT a world class team, not this mickey mouse team SA got. beat the best in the world and i totally agree. put your balls (if you have) on the line. then the money will follow.

  • Albo - 2011-08-08 08:55

    SAFA shouldn`t get too greedy because then both DSTV and SABC can just say "sorry, we`re not paying" and they go from R30mil to ZERO.

  • jskweyama - 2011-08-09 23:30

    sabc sucks,but we need them...coz many people cnt affrd 2 pay 4 satlte- tv.and safa & psl and thy dnt thnk 4 the people,thy thnk of themslf. that means soccer wl b 4 those who hav money!....1st was pls nw bafana...nxa.. why thy dnt open thya soccr channel, mara?

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