Cape Town - SuperSport has been awarded South Africa’s Absa Premiership rights following a public tender process.
SuperSport will thus continue to broadcast the Absa Premiership for another five years, further strengthening a partnership that dates back 10 years.
“We are delighted to have been successful with our bid,” said Gideon Khobane, chief executive of SuperSport.
“The decision allows us to further entrench an outstanding soccer product in the hearts and minds of supporters across the continent. We must thank and acknowledge the Absa Premiership for entrusting us with their product. Having recently celebrated our 10-year partnership with the Absa Premiership, this is a tremendous opportunity to further help grow and nourish the sport. This agreement will do much for South African football, for footballers and indeed their families."
Innovation has been at the core of SuperSport’s partnership and this renewal will see such initiatives not only continue but thrive.
Absa Premiership matches are a cornerstone of the SuperSport broadcast business, chiefly because the league is vibrant, competitive and hugely popular. Capturing its essence week in and week out has been a challenge SuperSport has faithfully grasped.
“We will continue to walk this amazing path with the Absa Premiership,” said Khobane.
“SuperSport looks forward to an enduring partnership with the Absa Premiership.”
Absa Premiership chairperson Irvin Khoza said, "The Absa Premiership is delighted to continue its special relationship which has existed over a 10-year period and has seen the Absa Premiership grow into a world class product.
"We feel the relationship has resulted in tangible benefits for the Absa Premiership, its clubs, players and South African football generally.
"Under the terms of the arrangement Absa Premiership matches will continue to be covered on a free to air basis, acknowledging the requirements of its fans throughout South Africa," Khoza said as quoted from the PSL website.