Cape Town - Heavyweight Premier Soccer League (PSL) sponsors are eager to see a resolution to the current impasse between the SABC and the PSL.
The Absa Premiership concluded its third week of
the new season, yet none of the matches have been broadcast on SABC
television or radio.
Weeks ago, broadcast holders SuperSport revealed that they had offered
the matches to the cash-strapped national broadcaster for R280 million
Aside from not having the finances, reports estimated that
the SABC would only turn a R9.8m profit per year.
While the impasse remains, the big-hitting sponsors of local football, ABSA, MTN and Telkom, are growing concerned...
"Absa naturally wants maximum media coverage for the Absa Premiership
across all platforms in order to reach football fans nationally,"
spokesperson Songezo Zibi told The Sowetan.
"We therefore urge all concerned parties to find a speedy resolution
to the impasse so that football fans can get access to information about
their favourite Absa Premiership teams and idols.
"The PSL is our partner in the Absa Premiership sponsorship, and we
have discussed this matter with them. They have also kept us abreast of
developments on a regular basis. Our primary concern is the fans whose
support for the Absa Premiership we deeply appreciate."
MTN, who sponsors the lucrative Wafa Wafa competition, is also growing impatient.