Cape Town - Bidvest Wits coach Gavin Hunt admits Sibusiso Vilakazi has performed well below his best this season, and has urged the striker to 'regain his hunger'.
The forward has endured a slump in form over the last two years, going from the PSL Player and Players' Player of the Year in 2013 to a bench warmer for the Students this term.
And Hunt held no punches when asked about Vilakazi's slump, telling KickOff: "If Vila is honest with himself and I'm honest with him, he hasn't been producing.
"I like him, but he hasn't been doing it for us with the ball or without the ball."
Rumours of a move away from Wits have also played a part in distracting Vilakazi, according to Hunt, who added: "Any player would be affected by all the media hype, but we need a fit and motivated Vilakazi - which we haven't had. That's the bottom line. There is no tip-toeing the situation.
"Of course he could bounce back. He is 25 and he needs to regain his hunger, especially for the game.
"A lot of footballers fall out of love with the game. He hasn't played with a smile on his face, even at training. He needs to rekindle that hunger."