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Cape Town - Kaizer Chiefs have relaunched their anti-xenophobia campaign with immediate effect, which will be known as Africa4Life.
It comes as South Africa has been in the grip of violence against foreign nationals in recent times. As such, Chiefs marketing director Jessica Motaung explained the reasoning behind the relaunch.
"It is with a great deal of sadness that we are relaunching the Africa4Life campaign," she told the club's official website.
"We believed those ugly days were behind us, but as a consequence of the resurgence in aggression towards African immigrants, we feel it necessary to reintroduce this initiative.
"It's an attempt to encourage amicable coexistence within South Africa. We feel it is important to take active steps to improve the situation and foster a greater sense of mutual understanding among people of different backgrounds.
"With the Africa4Life campaign, it's our way of demonstrating that we value the lives of all people equally. We shall always be welcoming to our African brothers and sisters and implore all South Africans to act likewise."
The Glamour Boys next travel to the Peter Mokaba Stadium where they will face Baroka FC in a PSL clash on Saturday, sitting just three points off the top of the standings.
Kick off is at 20:15.
