SuperSport slate R1bn deal

2012-05-22 14:08

Johannesburg - SuperSport United CEO Jose Ferreira has hit out at the R1 billion deal signed between Orlando Pirates, Kaizer Chiefs and Vodacom, claiming the agreement is counter productive to domestic football.

The two Soweto clubs reaffirmed their affiliation with the mobile giant for the fourth time since 1998 last week, with Chiefs and Pirates both expected to receive a R100 million pay out per year, running for five years.

Speaking to Business Day about the mammoth sponsorship deal, a clearly irked Ferreira said: "That is not sustainable. I think if South African football has been in trouble for the last 10 years (it is because) of the money pumped into the likes of Kaizer Chiefs and Orlando Pirates.

"When I hear of a R1bn sponsorship, I think we are all in serious trouble.

"It is getting to a stage where all the other clubs are just there to make up the numbers. Somebody should look into that."

However, Vodacom South Africa managing director Sipho Maseko revealed the agreement stretches far beyond just shirt sponsorship.

"We have teamed up with both teams to develop a complete range of connectivity products that they will be able to sell to their supporters," Maseko said.

"It is the realisation of this commercial value within the soccer support base that will yield significant financial rewards for both clubs.

"Our shirt sponsorship agreement is just a portion of the revenue the teams will receive."

However, Matsatsantsa bigwig Ferreira remains unconvinced, adding: "(Chiefs and Pirates) have made a huge contribution to South African football but the truth is that the game is going to be the biggest loser here.

"If SuperSport United cannot compete, imagine what it feels like for the other teams who are fighting relegation. How are they going to compete?

"I do not begrudge these teams the kind of money they are getting, but that is the reality and it is going to hurt South African football. There is no doubt in my mind."


  • cuthbert.murwisi - 2012-05-22 14:27

    The PSL Chairman is only interested in fattening his pocket. Pliz public protector investigate this sponsorship.

      michael.ntshabele - 2012-05-22 15:08

      Cuthbert; ... and you think PP reads the nonsense that is posted on N24?

      Zenzile Tshanda - 2012-05-22 15:18

      the deal (vodacom sponsorship) is between chiefs and pirates, not pirates only.

      Geoff - 2012-05-22 16:01

      It is easy to fix - all the other PSL sides must boycott playing Pirates and Chiefs. Let one of them win the league playing between themselves and see how much the two teams and the fans enjoy playing each other again and again.

      Barefoot - 2012-05-22 16:21

      Public protector? really? a warped view of the world and politics, this one falls out of her jurisdiction, maybe you were talking about the competition commission

      paulmandlankosi - 2012-05-23 09:08

      @Geoff - sadly the stadiums will be empty

      Nick - 2012-05-23 11:02

      Corruption. Corruption. Corruption. Who actually cares anyways - it's unstoppable - let it go - SAFA, and all its 'powerful' bed-mates - are all in bed together - making a huge packet of money for themselves... Let them - who cares - who actually watches the shambolic sh#t that is SA soccer on DStv anyways??? DStv - you're wasting your money - do an online survey - ask your paying subscribers if they actually watch local club soccer?? Let the SABC take it back - incompetence will meet equal incompetence.

      steyts - 2012-05-23 12:18

      R1 bn for the worst performing sport in South Africa!!! Ridiculous!! Why don't they rather take some of that money and sponsor the South African hockey sides that perfromas better than South African Soccer!!!!!!!!!!

  • Ian - 2012-05-22 14:31

    And how many millions do the "organising committee" get out of this deal? Remember the world cup?

      michael.ntshabele - 2012-05-22 15:09

      Ian Which organizing committee? This is Chiefs and Pirates story. Are you that ignorant?

      Ian - 2012-05-22 22:34

      Michael, Note the " " symbolizes sarcasm. It suggests that the people who organised this deal may be getting a lot out of it as reward for signing the deal, or are you nieve. We are talkng about two of the original mafia five aren't we?

  • dhirshan.gobind - 2012-05-22 14:39

    peopl are starving to death and suffering in this country and 1 billion is wasted on kicking a football around! and what about other teams like supersport who deserve it more than useless chiefs or decent teams like maritzburg who have no sponsor at all and are about to move to PE just to gain more money? it should be spread out . . .

      Zenzile Tshanda - 2012-05-22 15:14

      and what will vodacom get in return. For me it would have been better if they sponsored the psl.

  • Luyanda - 2012-05-22 14:40

    Get Over It guys! Soccer is just another Enrichment Entity for the well-connected i.e classical BEE.

  • Luyanda - 2012-05-22 14:40

    Get Over It guys! Soccer is just another Enrichment Entity for the well-connected i.e classical BEE.

  • thapelo.devotion.mothibi - 2012-05-22 14:46

    Pirates deserves every rand of that chunk plus Vodacom will get their moneys worth, \orlando pirates was most googled team and I still think it is. Never mind their current personal achievements it is the only team in the sub sahara to win the champions league. THIS IS A CAPITALIST WORLD MY FRIEND!, GET YOUR OWN!!!! Start by putting bums on the sits.

      Fregee - 2012-05-22 15:40

      It seems you are very ignorant about Geography. TP Mazembe, Vita, ASEC, Kotoko, Enyimba are from where?

      thapelo.devotion.mothibi - 2012-05-22 15:49

      MY BAD it is Southern Africa I meant, that was ignorant indeed. Thanks for that man I appreciate it.

      neo.mokami - 2012-05-22 16:50

      Asec and enyimba are west african, ivory coast and nigeria respectively

  • bashandumo - 2012-05-22 14:48

    Get over it Ferreira and start marketing yourselves!

  • revaro.winkler - 2012-05-22 15:04

    dont be jealous

  • Bokfan - 2012-05-22 15:06

    This sponsorship is typical cosatu think. We are heading for a situation where we have 1 nation 1 team and zero silverware or international standing.

      paulmandlankosi - 2012-05-23 09:12

      Trying hard to bring politics even when not necessary

  • gift.rode - 2012-05-22 15:15

    How much money is vodacom pumping into the blue bulls before people start throwing tantrums here teams should market themselves and stop being jelouse

  • tshikare.makgoane - 2012-05-22 15:28

    Supersport United was the first team to receive a mega money sponsorship from SuperSport and at one stage their players were the highest paid in our League. They could afford all the best players and even won the league title 3 times in a row. Now that the Motsepes and Vodacoms of this world are pumping billions into the opposition coffers,Jose Ferreira is crying foul. Let all the PSL teams take a leaf and do some vigorous marketing as those teams are an entity and do not belong to either Dr. Khoza or Kaizer Motaung

      Tsatsi - 2012-05-22 15:43

      if it was 4 rugby some will say is a good investment. but just because is soccer

  • thapelo.devotion.mothibi - 2012-05-22 15:54

    My bad I said pirates was the only team to win champions league in SUB SAHARA, When I should have said Southern AFRica it is all THanks to @Freegee that I have to fix that error. Thanks Freegee.

      Fregee - 2012-05-22 16:20

      You are welocme. DRC is included in SADC nowadays. Supersport sholud look for more sponsorships too. MTN and other rival mobile companies are out there. SA clubs need to get more bums on seats. SA PSL 2011-12 Average Attendance 1. Pirates 16,478 2. Chiefs 13,500 3. Sundowns 10,933 4. Leopards 9,933 ... 11. Supersport 5,500 ... 16. Platinum Stars 2,413

  • Robi - 2012-05-22 16:15

    this is backward thinking, the SA football will never be competitive for as long as Ferreira thinks the way he does; he needs to do his job and win fans, the companies will invest. Can't SuperSport do the same, we are paying a lot of money to view their repeated programming. I congratulate Vodacom for raising the bar, other companies should see this and start to invest in soccer as well; the viewer-ship is massive. Would you have said the same if the deal was for rugby or cricket???

      Molefi - 2012-05-22 16:30

      Damn right, my man! This Ferreira chap is just pretending to be stupid. He of all people should know that its business as usual for the sponsor. Its not about some good samaritan bulls**t. What would vodacom gain from throwing their money at Supersport Utd, for example, who have only 100 supporters!?

      Zenzile Tshanda - 2012-05-22 16:42

      their repeated programming is sickening for real. i foresee another sabc.

      paulmandlankosi - 2012-05-23 09:14

      How is he going to get fans playing skop and donder football, very boring team I must say

  • katleho.mdlalose - 2012-05-22 16:28

    i get that such a deal has made the psl teams more unequal, which can make for a very boring league, but this is business. What Vodacom spends on sponsorship is none of your business, if anything you should be happy. Too many good soccer players are going overseas, we bleeding the country of talent. We should be making our league more attractive, means more money to keep our talent local. So stop complaining and go buy a ticket and support our psl teams. Atleast Vodacom is doing its part, what are YOU doing?

  • Zenzile Tshanda - 2012-05-22 16:32

    i should have bought those vodacom shares.damn!

  • Zenzile Tshanda - 2012-05-22 17:02

    come on absa can you please increase the price money for the league winners to thirty mil.

  • javas.nkambule - 2012-05-22 17:49

    It is high time that clubs chairmen work only for their teams & let the league to be run by independ individuals...

      paulmandlankosi - 2012-05-23 09:44

      It is their business at the end of the day

  • Mduonair - 2012-05-22 19:28

    Supersport united CEO, Must just get a life. If vodacom signs a deal with two big teams in the country, how is that bad for football? If patrice motsepe spends billions on sowndows how is that bad for football? Supersport must just hire a good marketing team capable of closing billion rands deals for the team.

  • daniel.makgalemele - 2012-05-23 00:46

    sell yourself stop crying be a man and use your knowledge and get a sponsor stop look what other teams have accomplish from their sponsor

  • MichaelThekiso - 2012-05-23 04:36

    Comments by Ferreira and Gavin Hunt smacks of sour grapes nothing else. It was all well when SSU dominated the PSL for 3 consecutive years, now that the tables have turned they cry foul. Gavin has been and will always be a sore looser. How do you sponsor a team that can hardly pack at least 5000 spectators in a game? Really now!!!

  • steyts - 2012-05-23 12:18

    R1 bn for the worst performing sport in South Africa!!! Ridiculous!! Why don't they rather take some of that money and sponsor the South African hockey sides that perfromas better than South African Soccer!!!!!!!!!!

  • gmakam - 2012-05-26 19:28

    look @ Lliga in spain....only 2 teams r dominating,bt dats ok. super sports should negotiate another deal with DSTV and shud up

      Njabulo Zulu - 2013-04-05 15:27

      i'm wt you on dis one

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