Absa Premiership

De Villiers: NFD hard to market

2015-08-09 12:47
Brand de Villiers says the PSL rules are clear. PHOTO: Samuel Shivambu / BackpagePix

Cape Town - Absa Premiership CEO Brand de Villiers has told Sport24 that the financial problem facing the National First Division is because the league is not marketable.

De Villiers said that even when they look for sponsors for the second tier league, there are just no takers willing to sponsor.

The NFD has not had a sponsorship in place for eight years, since Mvelaphanda Holdings sponsored the division from 2004 until 2007.

Two clubs who are sure to feel the pinch are Moroka Swallows and AmaZulu who were relegated from the PSL last season.

Without a sponsor there is a huge difference in monthly grants with NFD clubs only receiving R300 000, while PSL clubs receive five times that amount.

"We agree that it's tough to run the NFD because the league itself is hard to market," De Villiers told Sport24.

"Even on TV the channels would rather televise the Absa Premiership and that's because advertisers are more willing to advertise during PSL games than the NFD. 

"But we are working hard on improving the standard of the NFD in terms of finances."

Read more on:    psl  |  brand de villiers  |  soccer

 

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Tuesday, 26 November 2019
Mamelodi Sundowns v AmaZulu, Loftus Versfeld Stadium 19:30
Highlands Park v Wits, Makhulong Stadium 19:30
Orlando Pirates v Polokwane City, Orlando Stadium 19:30
Wednesday, 27 November 2019
Stellenbosch v Kaizer Chiefs, Cape Town Stadium 19:30
Bloemfontein Celtic v Cape Town City, Dr Molemela Stadium 19:30
Maritzburg United v SuperSport United, Harry Gwala Stadium 19:30
Chippa United v Black Leopards, Nelson Mandela Bay Stadium 19:30
Baroka FC v Golden Arrows, Peter Mokaba Stadium 19:30
Saturday, 30 November 2019
Polokwane City v Bloemfontein Celtic, Old Peter Mokaba Stadium 15:30
Cape Town City v Highlands Park, Cape Town Stadium 18:00
Black Leopards v Golden Arrows, Thohoyandou Stadium 18:00
SuperSport United v Stellenbosch, Lucas Moripe Stadium 20:15
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