Absa Premiership

De Villiers: NFD hard to market

2015-08-09 12:47
Brand de Villiers says the PSL rules are clear. PHOTO: Samuel Shivambu / BackpagePix

Cape Town - Absa Premiership CEO Brand de Villiers has told Sport24 that the financial problem facing the National First Division is because the league is not marketable.

De Villiers said that even when they look for sponsors for the second tier league, there are just no takers willing to sponsor.

The NFD has not had a sponsorship in place for eight years, since Mvelaphanda Holdings sponsored the division from 2004 until 2007.

Two clubs who are sure to feel the pinch are Moroka Swallows and AmaZulu who were relegated from the PSL last season.

Without a sponsor there is a huge difference in monthly grants with NFD clubs only receiving R300 000, while PSL clubs receive five times that amount.

"We agree that it's tough to run the NFD because the league itself is hard to market," De Villiers told Sport24.

"Even on TV the channels would rather televise the Absa Premiership and that's because advertisers are more willing to advertise during PSL games than the NFD. 

"But we are working hard on improving the standard of the NFD in terms of finances."

Read more on:    psl  |  brand de villiers  |  soccer


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