International

Russia's Alfa-Bank signs as 2018 SWC sponsor

2016-07-18 14:31
SWC trophy (File)

Moscow - FIFA has filled the first of 20 sponsor slots for the 2018 Soccer World Cup in a new programme that stalled during its corruption crisis.

FIFA says Russian bank Alfa-Bank has bought one of four European slots in a 'Regional Supporter' category.

The deal announced on Monday continues a trend of new FIFA sponsors all coming from China and Russia.

The value of the deal was not disclosed.

The regional program also offers four sponsor slots for each of Asia, the Middle East and Africa, North America and South America.

FIFA says it is "currently in discussions with various companies in the five regions."

It replaces the national supporter category which sold eight packages to Brazilian companies for the 2014 World Cup and just six in South Africa for 2010.

Read more on:    swc 2018  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Live scoring

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.