International

Russia's Alfa-Bank signs as 2018 SWC sponsor

2016-07-18 14:31
SWC trophy (File)

Moscow - FIFA has filled the first of 20 sponsor slots for the 2018 Soccer World Cup in a new programme that stalled during its corruption crisis.

FIFA says Russian bank Alfa-Bank has bought one of four European slots in a 'Regional Supporter' category.

The deal announced on Monday continues a trend of new FIFA sponsors all coming from China and Russia.

The value of the deal was not disclosed.

The regional program also offers four sponsor slots for each of Asia, the Middle East and Africa, North America and South America.

FIFA says it is "currently in discussions with various companies in the five regions."

It replaces the national supporter category which sold eight packages to Brazilian companies for the 2014 World Cup and just six in South Africa for 2010.

Read more on:    swc 2018  |  soccer

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk
Breaking News

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

Who will emerge victorious in this season's Champions League?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.