Paris - Paris Saint-Germain are
hoping a new shirt sponsorship deal with the French multinational Accor
will help them as the Qatar-owned club battle to meet UEFA's Financial
Fair Play rules.
PSG announced on Thursday that from next season
they will carry on their shirts the logo of ALL, the loyalty programme
of Accor, which is one of the world's largest hotel chains and has its
headquarters just outside Paris.
However, PSG did not say how long the new deal was for, or how much money they stand to earn from it.
deal brings to an end a 13-year association with Dubai-based airline
Emirates, who also sponsor the likes of Real Madrid, Arsenal, Benfica
PSG had announced last August that they would not
renew their partnership with Emirates - reportedly worth up to €25
million a year - beyond this season.
close to the club indicated that the new deal could put them in the "top
four for the best contracts in Europe", which could mean a sum in
excess of €50 million a year.
Real Madrid's shirt sponsorship deal with Emirates - the most lucrative in Europe - is worth €70 million a year.
Accor's CEO is Sebastien Bazin, who was the president of PSG for a spell in 2009.
were listed as the sixth-richest football club in the world in the
latest Deloitte Football Money League with revenue of €541.7 million in 2018, with Real Madrid top of the list with €750.9 million.
The French champions have been under scrutiny from European
football's governing body UEFA after splashing more than €400 million in 2017 to sign Brazil star Neymar and Kylian Mbappe.
A UEFA investigation into their finances was shelved in June last year before being reopened last September.
PSG reacted by appealing to the Court of Arbitration for Sport (CAS), claiming they had met UEFA's Financial Fair Play demands.