PSG announce new shirt sponsorship deal with Accor

2019-02-22 08:50
Neymar (AP)

Paris - Paris Saint-Germain are hoping a new shirt sponsorship deal with the French multinational Accor will help them as the Qatar-owned club battle to meet UEFA's Financial Fair Play rules.

PSG announced on Thursday that from next season they will carry on their shirts the logo of ALL, the loyalty programme of Accor, which is one of the world's largest hotel chains and has its headquarters just outside Paris.

However, PSG did not say how long the new deal was for, or how much money they stand to earn from it.

The deal brings to an end a 13-year association with Dubai-based airline Emirates, who also sponsor the likes of Real Madrid, Arsenal, Benfica and Hamburg.

PSG had announced last August that they would not renew their partnership with Emirates - reportedly worth up to €25 million a year - beyond this season.

A source close to the club indicated that the new deal could put them in the "top four for the best contracts in Europe", which could mean a sum in excess of €50 million a year.

Real Madrid's shirt sponsorship deal with Emirates - the most lucrative in Europe - is worth €70 million a year.

Accor's CEO is Sebastien Bazin, who was the president of PSG for a spell in 2009.

PSG were listed as the sixth-richest football club in the world in the latest Deloitte Football Money League with revenue of €541.7 million in 2018, with Real Madrid top of the list with €750.9 million.

The French champions have been under scrutiny from European football's governing body UEFA after splashing more than €400 million in 2017 to sign Brazil star Neymar and Kylian Mbappe.

A UEFA investigation into their finances was shelved in June last year before being reopened last September.

PSG reacted by appealing to the Court of Arbitration for Sport (CAS), claiming they had met UEFA's Financial Fair Play demands.

Read more on:    paris saint-germain  |  ligue 1  |  neymar  |  soccer


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Who will emerge victorious in this season's Champions League?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.