International

Hisense sign on for Euro 2016

2016-01-14 13:30
Euro 2016 (AP Photo)
  Video

Joe Allen scored a vital equalising goal against Arsenal in the dying minutes of their English Premiership encounter and Liverpool manager, Jurgen Klopp could not contain his excitement.

Nyon - UEFA says it has signed a deal with consumer electronics firm Hisense as the first Chinese sponsor of the European Championship.

UEFA says Hisense completes the lineup of 10 top-tier commercial partners for the June-July soccer tournament in France.

The value of the deal, which includes other UEFA national-team competitions through 2017, was not disclosed.

Hisense adds European soccer to a growing sports marketing portfolio with includes the NASCAR.

The Chinese firm began title sponsorship last year of a NASCAR race at Atlanta.

Read more on:    hisense  |  uefa  |  euro 2016  |  soccer

 

Read News24’s Comments Policy

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2019/20 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

After Stuart Baxter stepped down as Bafana Bafana head coach, who would you like to see take over?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.