International

EU court rejects Barcelona badge

2015-12-10 13:45
New Barcelona kit (www.footyheadlines.com)

Luxembourg - Iconic football club Barcelona cannot use the outline of its badge as a trademark because it does not make clear to consumers the link with one of Spain's top teams, an EU court ruled.

The General Court, second only to the European Court of Justice, said it rejected Barcelona FC's case because the plain black line silhouette did not meet the standards required for a trademark.

The club had wanted to use the silhouette to help market stationery, clothing and sports activities.

"The General Court confirms that none of the characteristics of the sign at issue contains any striking feature which is liable to attract the attention of consumers," a statement said.

"In fact, the mark sought will rather tend to be perceived by consumers merely as a shape and will not enable them to distinguish the proprietor's goods or services from those of other undertakings," it said.

"In those circumstances, the General Court dismisses in its entirety the action brought by Barcelona FC."

Barcelona, riding high in the Champions League and Spain's La Liga, first applied for trademark in 2013 but it was turned down, prompting the appeal to the General Court.

Read more on:    barcelona  |  soccer

 

Read News24’s Comments Policy

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2019/20 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

After Stuart Baxter stepped down as Bafana Bafana head coach, who would you like to see take over?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.