London - BT
Sport has retained exclusive UK broadcast rights to UEFA's European
club competitions after agreeing a reported £1.2 billion deal on Friday.
The deal, which is said to have cost £400 million per year and
commences in 2021, gives BT the rights to all 420 games from the
Champions League, Europa League and the new Europa Conference League for
a further three seasons.
The broadcaster has held the rights since 2015 after it agreed an £897 million deal with European football's governing body.
BT Sport, owned by Britain's biggest broadband and mobile operator BT, is a paid subscription service.
There will be an increase of 77 games from the previous deal, which includes highlights and in-match clips.
BT Sport reported a 26 percent increase in Champions League viewer
hours, with last season's final between Liverpool and Tottenham made
available for everyone to watch in the UK via social media.
A record 11.3 million people tuned in across all platforms to watch
Liverpool win 2-0 as they lifted the European Cup for a sixth time in
Chief executive of BT's Consumer Division Marc Allera said: "We're
delighted to remain the home of UEFA Champions League in the UK."