Cape Town - Arsenal manager Mikel Arteta believes winning the FA Cup could be a great catalyst for the club to build a winning mentality again.
The Gunners host Championship leaders Leeds on Monday in the third round and the tournament appears a good bet for the club to secure silverware this season.
Arteta has an illustrious history with the FA Cup having won the competition with Arsenal in 2014 and 2015 while also helping Manchester City to success during the past two seasons as assistant to Pep Guardiola.
Now a head coach in his own right, the Spaniard is eager to give this squad an early taste of success under his management.
"I think winning brings togetherness and when you have beautiful experiences together and you win trophies, those experiences stay within that group," Arteta said.
"You like more the people you work with and you believe more in them and share some fantastic moments and that stays.
"That habit of winning, winning and winning. After you win, you don't want to stop winning and you become addicted to that and that is what we have to try and implement at this club."
When Arteta lifted the FA Cup with Arsenal in 2014, it ended their eight-year spell without a trophy under Arsene Wenger.
The Gunners would go on to win it two more times - making them the most successful club in the history of the tournament with 13 triumphs overall.
He added: "When I arrive here, obviously we were trying to fight for the Premier League, but at the time we didn't quite have the level to sustain it every year, so the cups become very important.
"This club has a massive history with that, and it was eight years without winning absolutely anything, so for us to lift that first FA Cup was a massive relief.
"It generated a really good belief and unity around our team and that helped that group of players to achieve what they achieved later when they won other cups."
- TeamTalk Media