Suarez 'damaged' club brand

2013-09-26 12:00
Luis Suarez (AFP)

London - Liverpool's managing director says Luis Suarez's racist abuse and biting incidents have damaged the club's brand.

Ian Ayre, though, says the troubled striker "has responded well to ... work on his character."

Suarez returned on Wednesday against Manchester United from a 10-game ban for biting Chelsea defender Branislav Ivanovic during an English Premier League game in April.

The Uruguay international had previously been banned for eight games for racially abusing United's Patrice Evra in 2011.

Speaking at the Sport Industry breakfast in London, Ayre says "any types of incident of that nature are damaging to the brand."

Suarez pushed to leave Liverpool during the off-season but was denied a move, with bids from Arsenal rejected.

Ayre sees Suarez as key to the team, saying "as a footballer, he's a street fighter."


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter


The 2019/20 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

After Stuart Baxter stepped down as Bafana Bafana head coach, who would you like to see take over?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.