International

Ronaldo in Japan to sell muscle gadget

2015-07-07 14:04
Cristiano Ronaldo (File)

Tokyo - A sheepish-looking Cristiano Ronaldo was in Tokyo on Tuesday promoting an electric muscle stimulation machine, a year after he visited to push a smile-enhancing gadget that looked a little like a boomerang.

The 30-year-old Real Madrid star emerged onto a Tokyo stage bathed in white smoke and blinding light. Then he just stood there for a while, looking uncomfortable, until he was joined by his sponsor and a translator.

A slick video played on overhead screens showed Ronaldo's well-toned form with the electric muscle toner attached to his torso. The company behind the device claims it is the easy way to achieve that desirable washboard look.

Tuesday's PR event came a year after the Portuguese player was mocked on social media for advertising a face exerciser that users were supposed to grip between their teeth as they nodded their heads to flap its extended arms.

Despite numerous attempts by photographers and by TV talkshow hosts to make him do so, the well-paid superstar refused to put the device in his mouth.

Japan is a common destination for big European or American stars who are paid handsomely to sell products that never see the light of day at home.

In earlier times they were able to keep these promotions hidden from fans in their own country, but the spread of the Internet has now made this all but impossible.

Read more on:    real madrid  |  la liga  |  cristiano ronaldo  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.