New Dehli - Just five weeks after a glitzy kickoff, India's fledgling football league claims to be the most popular in Asia -- even if the quality of matches and performances of its ageing stars have left fans underwhelmed.
Backed by some of the biggest names in business and sport, the inaugural league has lured a host of big-name internationals out of retirement to help India shed its image as the sleeping giant of world football.
Halfway through the competition, Indian Super League (ISL) organisers -- citing the latest figures -- claim 22,639 fans on average have packed stadiums for each match, while a total of 318 million viewers have watched on television.
"(The) Indian Super League has achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, ahead of competitions such as China's CSL, Japan's J-League and South Korea's K-League," an ISL spokesman said.
The figures mark "India's arrival as a footballing nation to the world," the spokesman added.
But on a smoggy night last week at the capital's impressive Jawaharlal Nehru stadium, just 1,000-odd fans turned out to watch the bottom two teams -- Delhi Dynamos and FC Goa -- go head to head.
"It's not the same as watching Arsenal play Chelsea, that's for sure," said 26-year-old computer college student Anindya Sharma, waving a handmade sign.
"But we should support our own league, our own Indian league," he added, cheering with his friend in an empty stand.
Warming the Delhi bench, Italian great Alessandro Del Piero glumly watched his team get thumped 4-1.
The former Juventus striker described the league as a "big challenge", adding he would reserve his judgement until after the tournament ended.
"Everyone at the moment is trying to pour as much effort as they can into the competition (to make it a success)," the 40-year-old told AFP.Neglected at grassroots
Despite being the second most populous nation, India has long struggled in world football and currently stands at 159 -- out of 208 countries -- in the FIFA rankings.
Cricket dominates on the subcontinent, and football at the grassroots level has long been neglected.
However, the English Premier and other European leagues are hugely popular on satellite TV, and passion for local teams has long existed in pockets of the country, especially in former British colonial capital Kolkata and ex-Portugese colony Goa.
"In India ... the people, they love football so much, they love the Premier League," said former France and Arsenal star Robert Pires, 41, who scored his first goal last week for Goa.
Sensing the commercial potential, Rupert Murdoch's Star TV is backing the ISL, along with sports management giant IMG and the Reliance group, run by India's richest man, Mukesh Ambani.
The ISL has slick advertisements and Bollywood A-listers, such as Salman Khan, as co-owners to try to prick the interest of millions of Indians normally devoted to cricket.
Famous players including Sweden's Freddie Ljungberg, 37, and controversial Frenchman Nicolas Anelka front the eight city-based franchises.
But India's best-known football writer, Novy Kapadia, said initial excitement has dwindled.
"There's been a spate of goalless draws. And there are too many ageing players who take longer to recover from injuries," Kapadia said, pointing to Ljungberg who has played only twice for Mumbai City.
"There is no emotional attachment to any team in India, no passion. Delhi was beaten 4-1 but nobody came out crying, nobody cared."
Kapadia said he was also concerned about whether the ISL was committed to fostering football in India at the grassroots level by working with existing domestic clubs.
"That's my biggest fear that, for the sake of glamour, there's only room for the big foreign names not the Indians."
Brazilian great Zico also urged the ISL to join forces with the existing domestic I-League to provide a much larger pool of Indian players.
Organisers should also change the frenetic pace of the tournament -- with 61 matches crammed into 10 weeks, he said.
"It is very hard for the players, they can easily get injured."
But Zico, Goa's manager who has coached all over the world including in Japan, said he was confident the ISL would succeed.
"This tournament is a very big success for the public, television, marketing, I really believe it can help the development of India's football," he said.
Some gathered at the Delhi stadium remained sceptical. With tickets only 200 rupees ($3.20) each, university student Kritika Khurana decided to treat her brother Kartik, 11, and his friend to a new experience.
"Yeah it's okay," Kartik said. "But cricket is much better than this."