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Herzogenaurach - PUMA has announced an extension of its partnership with the Côte d’Ivoire Football
Federation.
The new contract, effective from January 2015, will see PUMA
continue as the technical supplier and official partner for the Côte d’Ivoire
Football Federation. PUMA will maintain the supply of team kits, training
apparel and equipment to all associated Côte d’Ivoire National Football teams
and its production of licensed replica kits, fanwear and merchandise.
The Global Sports brand has a rich heritage in African
Football and has been actively engaged in the continent since 1998.
PUMA has also enjoyed a long and successful
relationship with the Côte d’Ivoire, partnering with the federation since 2005
through three Soocer World Cups and five Africa Cup of Nations tournaments.
Christian Voigt, PUMA’s Senior Head of Global Sports
Marketing commented, “PUMA has a special relationship with African football,
and we are very happy to renew our contract with the Côte d’Ivoire Football
Federation."
"This partnership is an important one for PUMA, as we continue to
strengthen our position in sport.
"Les Éléphants are a major force in African
football, and The Côte d’Ivoire has produced some incredible talent in
football, Yaya Touré being one notable example.
"We look forward to continuing this blossoming partnership in the years
ahead.”
Sidy Diallo, President of the Côte d’Ivoire Football
Federation said: “PUMA has been a fantastic partner throughout the past 10
years and we are very happy to continue this relationship. "
"They not only supply us with great kits and
performance wear for our teams that embody our African spirit through bold
colours and striking graphics, but also supports our values and aspirations.
"The commercial and marketing activations they develop on our behalf also bring
us significant value and exposure. We
are extremely satisfied to extend with PUMA.”
