Coke urges FIFA to 'win back trust'

2015-06-03 06:45
FIFA president Sepp Blatter (File)

Washington - Key global football sponsor Coca-Cola urged FIFA to urgently regain public trust on Tuesday, after the soccer governing body's president Sepp Blatter resigned under a corruption cloud.

"We respect Mr. Blatter's decision. The announcement today is a positive step for the good of sport, football and its fans," said the soft drink giant in a statement.

"Our expectation remains that FIFA will continue to act with urgency to take concrete actions to fully address all of the issues that have been raised and win back the trust of all who love the sport of football."

Coke said Blatter's decision to step down just days after he was reelected the groups president "will help FIFA transform itself rapidly into a much-needed 21st century structure and institution."

Coke is one of several global businesses which pay an estimated $30 million a year to be official partners of FIFA, giving them the right to promote their products in football games and other events.

The others include credit card giant Visa, sportswear firm Adidas, Russian energy conglomerate Gazprom and carmaker Hyundai-Kia.

Several have criticised FIFA over the past two years over reports of mismanagement and bribery that have encircled the organization.

Adidas, the sporting goods giant whose longstanding FIFA sponsorship has threatened to darken its own image, said Tuesday it welcomes the organization's "commitment to change" after Blatter resigned.

"The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance," it said.

"Today's news marks a step in the right direction on FIFA's path to establish and follow transparent compliance standards in everything they do."

Read more on:    fifa  |  sepp blatter  |  soccer  |  fifa bribery scandal

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.