International

Barcelona sign unique deal

2013-12-14 09:03
Barcelona logo (File)
Barcelona - Barcelona have signed a sponsorship deal with American semiconductor chip maker Intel, whose logo never be seen despite being on the Spanish league champion's jerseys.

Barcelona said the four-year deal - worth a reported €25 million - will see 'Intel Inside' placed on the inside front of the team's jersey, which means it may be seen only when a player lifts his shirt over his head in celebration.

The Catalan club calls the unorthodox deal "a pioneering initiative in the world of sports advertising."

The club said the deal will see Intel provide Barcelona players and coaches with company devices and look to improve research, training, and performance using the multinational company's technology.

Read more on:    barcelona  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.