News24

FNB Stadium, not Soccer City!

2012-11-22 17:41

Johannesburg - First National Bank's rights to the naming of Johannesburg's biggest soccer stadium were confirmed in court this week, chief marketing officer Bernice Samuels said on Friday.

"For the time being, this court order resolves the on-going dispute in terms of the conduct of a third party and confirms the stadium name as 'FNB Stadium'," Samuels said in a statement.

"The bank is pleased with the successful outcome."

An interim court order obtained this week required Stadium Management SA to refer to the venue and/or the stadium whether direct or indirectly, only as the "FNB Stadium".

No reference should be made to the Soccer City Complex or Soccer City or any other name or venue.

The court order further stipulated that, in contracts concluded with third parties for the use of the stadium and venue, such third parties be required to refer to the stadium as "FNB Stadium".

In 2004, full naming rights were granted to the then FirstRand Bank Limited for a period of 10 years, from July of that year.

During the 2010 FIFA World Cup, in compliance with FIFA's requirements, FNB agreed to the name and logo of the stadium being changed for a period starting three months before the opening match of the competition.

The waiver ended a week after the last match of the tournament, which was held from June 11 to July 11, 2010.

At the conclusion of the soccer showpiece, the High Court in Johannesburg ruled in favour of the bank, preventing the sale of its naming rights by a third party. It confirmed the bank's right to name the stadium "FNB Stadium".

The judgment was taken on appeal and the Supreme Court of Appeal found in favour of the bank.

The 2013 Africa Cup of Nations tournament, to be hosted in South Africa from January 19 to February 10, is the next big event to take place at the stadium in Nasrec, south west of Johannesburg.

With its 94 000 capacity, the stadium will host the opening games and the final of the tournament.

SAPA

Comments
  • ZNiPER - 2012-11-22 17:50

    Mmm iam sure the majority will know & remember it as soccer city and not fnb stadium :)

      charlesdumbwin.dumbwin - 2012-11-23 06:20

      FNB Soccer City?

  • furlong.lubisi.7 - 2012-11-22 18:01

    Who cares about the name. More efforts should be on developments of players. Names have been changed in daily basis but its useless.

  • sello.r.molefe - 2012-11-22 18:03

    It is FNB stadium period... Lets pay homage cos they were willin to invest in football when no one was prepared to do so...

      gavinb2 - 2012-11-23 08:48

      @Sello - So true, in good times how easily we forget our friends who were prepared to help us in the bad times. Also a deal is a deal!

  • mzwandile.ntezo.7 - 2012-11-22 18:25

    soccer city or fnb who cares in the and of da dae is stadium.

  • leedsunitedfc - 2012-11-22 18:45

    If you attended a world cup game there... you'll automatically refer to it as Soccer City haha

  • simon.zwane.5 - 2012-11-22 20:11

    The next thing should be to remove the management of the facility from the stadium management company.

  • godrick.mlambo - 2012-11-22 20:14

    Fnb not soccer city true.... I mean it is used for other things more than soccer.....

  • bruce.debeer - 2012-11-23 07:22

    I don't like these new changes to the website, very loud and the animated gifs are so 1990.

  • neil.ross.5473 - 2012-11-23 08:37

    I still go to Ellis Park. If I liked soccer, I'd go to Soccer City. Changing names doesn't change memories. Why can't greedy corporates (and governments) be more inclusive... how about Coca-Cola Ellis Park and FNB Soccer City? Everyone wins and there is no confusion. I'd understand if there was an ABSA Stadium and FNB bought the rights, so the name would change - after all FNB ABSA Stadium would just sound silly. But come on! How can having your brand being linked to the word "Soccer City" possibly be a bad thing? Wake up FNB, don't be a "Steve" bank. Be FNB Soccer City.

  • des316 - 2012-11-23 13:30

    Should have being called National Stadium, because it is the Stadium for the Nation. FNB can advertise willy nilly but call it National Stadium.

  • errol.bricknell.7 - 2012-11-24 10:45

    The name of the stadium has at last been rectified. Well done by our Bank.

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