FIFA: Brazil must have beer

2012-01-19 09:16

Rio de Janeiro - Beer will be sold at the 12 venues of the 2014 World Cup finals, FIFA general secretary Jerome Valcke said on Wednesday as he attempted to close all further discussion on a controversial issue in Brazil.

Voting on the bill for the Soccer World Cup Law has been held up over differences between the tournament hosts and world soccer's governing body, notably on the sale of alcoholic drinks at sports venues which is banned in Brazil.

The bill was scheduled to have been voted on by the chamber of deputies at the end of last year but it has been delayed by several issues including the sale of beer, with FIFA demanding protection of sponsors' trademarks.

"Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," Valcke said.

"The fact that we have the right to sell beer has to be a part of the Law," he told the foreign press corps in an interview in Rio de Janeiro, where on Thursday he will hold a meeting with the World Cup local organizing committee (LOC).

Alcoholic drinks have been banned in Brazil's stadiums since 2003 as part of the Supporters' Statutes, aimed at preventing violence among hardcore fans at football matches.

Alexandre Padilha, health Minister in President Dilma Rousseff's government, and other members of parliament linked to health matters have put pressure on Congress to maintain the ban in the World Cup Law.

One of FIFA's longest-standings sponsors is the US brewer Budweiser, which belongs to the world's biggest beer-selling group Anheuser-Busch InBev.

"Our partner here is in fact a Brazilian company," said Valcke referring to the local AmBev which is part of AB InBev.

Another point of discord between the government and FIFA is half-price tickets for students and senior citizens which is the rule in Brazil.

Valcke said this issue would be resolved by creating a special category of tickets worth $25 each with 300 000 available for the group phase to several groups of people including students and the elderly.

He said, however, there needed to be strict controls of the people who qualified for these tickets.

"It's unfair if a person who can afford a category one ticket buys a category four ticket. We must guarantee this won't happen because apparently it's very easy to obtain a student card here," Valcke said.


  • Terence - 2012-01-19 09:49

    I wonder how much money FIFA make in "kickbacks" from the sale of beer? I f the prices of beer in SA at the World Cup are anything to go by I doubt if the locals will be able to buy a beer anyway. Everything to do with FIFA is about how much money THEY make, the football is incidental.

      justin.schonegevel - 2012-01-19 09:59

      Well hence they want to sell it. They are a company who aims for profit. They defending their profit stream. However it is sad that the people of brasil wants peace yet FIFA wants booze, who will Brasil Government listen too???

      Frances - 2012-01-19 12:37

      Will they force the arabs to sell beer in Qatar?

      Laurie - 2012-01-19 14:41

      I'm really looking forward to seeing what compromises (sorry, what money passes to FIFA) will be made in Qatar.

  • Andy - 2012-01-19 10:31

    the law was there before brazil was granted the world cup , cant go changing laws just to suit budwieser

      Brian - 2012-01-19 11:10

      well actually, they can and they will.

      PiotrekRokita - 2012-01-19 11:23

      I think you may find that in their bid for the World Cup, Brazil agreed to all FIFAs terms including the sale of beer at venues. They essentially signed a contract, and knew exactly what they agreed to.

  • Anthony - 2012-01-19 10:32

    "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," Valcke said. Alcohol and sport shouldn't even be mentioned in the same sentence. Looks like we found someone who can actually call the shots with the Football Mafia, aka FIFA, their name is Budweiser. FIFA "Fair Play" kiss my ...

      Brian - 2012-01-19 11:13

      I would love to see you go to Ellis Park, or Loftus and tell the average SA rugby fan , er em sorry, no beer today we're playing sport.... dickhead

      PiotrekRokita - 2012-01-19 11:24

      Perhaps you should go back under the rock you crawled out from under. You clearly haven't been to any sporting events anywhere in South Africa.

  • Xoli - 2012-01-19 10:38

    Wonder how the English supporters are taking the news, I am sure they are rooting for FIFA

  • lmapheto - 2012-01-19 10:42

    Jerome Valcke! i never thought i will see this man on TV ever gain, let alone the SABC showing is huge face...i petty the Brazilians...Now its Beer, incomplete it will be grass...promotional material...artists for the opening ceremony...why mara? thank gosh Fifa doesnt like vuvuselas...hweu! I cant wait for Soccer world cup in Irag 2018

  • Heiku - 2012-01-19 10:47

    I cannot believe these comments. So all of you guys go to the game and don't drink beer? It's not about getting s**tfaced.

  • Alexandre - 2012-01-19 10:48

    Predictable.Im sick and tired of FIFA.Corrupt institution.Things wont change much soon but getting rid of Sepp Blatter is a good start.

      PiotrekRokita - 2012-01-19 11:28

      Do you even know what you're talking about? Brazil agreed to the sale of beer at stadiums otherwise they would never have been awarded the World Cup. Now they're trying to back out of it. FIFA has their sponsors and terms of contract. It's like Formula 1 going to race in a certain country and being told actually you can't use Pirelli tyres.

  • Matthew Patrick - 2012-01-19 11:20

    It'll be that horrible rip off beer known as Budweiser that's available in the stadiums. They're better off remaining sober.

      Shaun David Smith - 2012-01-19 18:18

      and what if they get hungry, will they also have magnum suckers in 12 degree celsius weather 8 o clock at night? that, and of course that concoction they call beer, is wt i had to make do with at cape town stadium.

  • Charl - 2012-01-19 11:22

    WHOA! Just hold on one moment... There are two major problems here: 1) FIFA acting with impugnity - which is just their way, and a far more serious offence to the World at large 2) Actually having the nerve to call Budweiser beer

      Charl - 2012-01-19 11:35

      Correction impunity - BudWeiser made me do it

  • BJ - 2012-01-19 11:57

    Beer or the US version of budweiser? 2 different things...

  • Aaron - 2012-01-19 12:19

    FIFA = Mafia

      Xoli - 2012-01-19 14:01

      +Profit /Blatter =Corruption

  • Selma - 2012-01-19 14:00

    Just say how high we must jump FIFA

  • Laurie - 2012-01-19 14:43

    The sheer arrogance of FIFA goes on. Sponsors can pay to have their products propmoted. When they expect to prescribe what can or can't be sold in the stadia is getting ridiculous. To prohibit regular beer sales just because one of the sponsors is a brewer and only the sponsor's brand can be sold is a joke. Now FIFA believes it can overturn legislation that prohibits the sale of alcohol in a country's stadia. Time to call and end to this nonsense. FIFA must f*** off.

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