English Premiership

Swansea's new man in charge looks to imitate Fergie

2016-10-08 08:00
Alex Ferguson (AFP)

Cape Town - Bob Bradley hopes to apply aspects of the management style that made Sir Alex Ferguson such a phenomenal success at Manchester United, after taking up the reins at Swansea City.

The 58-year-old, who has taken over from the sacked Francesco Guidolin, revealed how he visited the Aon Training Complex, more commonly known as Carrington, a number of times during Ferguson's time in charge.

The former Chicago Fire, United States, Egypt and Le Havre manager explained how Ferguson's personality was entrenched in every aspect of United, and that he made each and every member of staff feel important.

Bradley told NBC Sports: "I have always talked about when I was the U.S. national team coach, what it was like when I'd go to Carrington.

"What always struck me was how with all the great players and all the success, how Sir Alex's personality was all over every part of the club.

"He knew everyone's name and how he would joke with people in the kitchen.

"People sometimes from the outside have opinions of me but if anybody took the time to talk to equipment men and women I've worked with, medical stuff, assistant coaches, behind-the-scenes it has always been important to me to understand to make sure that every one of those people knows how important they are."

Bradley is the first American to coach in the Premier League and was quick to point out that the only thing that matters is how he applies himself to his new club.

"This point is very important," said Bradley. I know that this part of the story is important for the game in the United States. It has always been a battle for coaches and players to earn respect.

"That's never been the reason that I've done things but I've always understood that's part of the responsibility. But, that story doesn't mean one thing here.

"The only thing that matters here, like I said, you have people who love Swansea City Football Club. People who live and breathe for the club.

"I've never called myself and an 'American manager' I'm just trying to be the best manager I can."

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