English Premiership

Old Trafford name worth a small fortune

2018-02-13 12:47
Old Trafford (TEAMtalk)

Cape Town - Manchester United could earn themselves an estimated £26 million per season should they sell the naming rights to Old Trafford, a new study has found, more than the £19 million a year Manchester City earn from Etihad's sponsorship of their stadium.

Trevor Birch, head of UK sports at Duff & Phelps and former chief executive for Chelsea and Everton, believes Premier League clubs could bring in plenty of extra cash from their stadiums.

"It's an emotive topic, particularly in this country, but it's an area that is definitely under-utilised as a revenue stream," Birch said.

Other Premier League sides have opted for the name change, such as Bournemouth, whose stadium was renamed from Dean Court to the Vitality Stadium.

Other examples include Brighton & Hove Albion (American Express Community Stadium), Stoke City (bet365 Stadium), Huddersfield Town (John Smith's Stadium), Leicester City (King Power Stadium), and Swansea City (Liberty Stadium).

Newcastle United made an ill-fated attempt at rebranding their stadium in 2011 when they changed the name from St. James’ Park to the Sports Direct Arena, much to the disgust of fans, until their current sponsor, Wonga.com, bought the naming rights but opted to retain the original title.

For a stadium like Old Trafford, the name may already be too strongly associated with the structure to be rebranded, making it less attractive to investors than a new ground, such as Arsenal’s Emirates Stadium, which replaced Highbury in 2006.

Read more on:    manchester  |  united  |  english premiership  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Fixtures
Thursday, 01 March 2018
Arsenal v Manchester City, Emirates Stadium 21:45
Saturday, 03 March 2018
Burnley v Everton, Turf Moor 14:30
Leicester City v AFC Bournemouth, King Power Stadium 17:00
Swansea City v West Ham United, Liberty Stadium 17:00
Southampton v Stoke City, St. Mary's Stadium 17:00
Watford v West Bromwich Albion, Vicarage Road Stadium 17:00
Tottenham Hotspur v Huddersfield Town, Wembley Stadium 17:00
Liverpool v Newcastle United, Anfield 19:30
Sunday, 04 March 2018
Brighton & Hove Albion v Arsenal, The American Express Community Stadium 15:30
Manchester City v Chelsea, Etihad Stadium 18:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who will claim the Premier League title at the end of the 2017/18 season?

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.