English Premiership

Old Trafford name worth a small fortune

2018-02-13 12:47
Old Trafford (TEAMtalk)

Cape Town - Manchester United could earn themselves an estimated £26 million per season should they sell the naming rights to Old Trafford, a new study has found, more than the £19 million a year Manchester City earn from Etihad's sponsorship of their stadium.

Trevor Birch, head of UK sports at Duff & Phelps and former chief executive for Chelsea and Everton, believes Premier League clubs could bring in plenty of extra cash from their stadiums.

"It's an emotive topic, particularly in this country, but it's an area that is definitely under-utilised as a revenue stream," Birch said.

Other Premier League sides have opted for the name change, such as Bournemouth, whose stadium was renamed from Dean Court to the Vitality Stadium.

Other examples include Brighton & Hove Albion (American Express Community Stadium), Stoke City (bet365 Stadium), Huddersfield Town (John Smith's Stadium), Leicester City (King Power Stadium), and Swansea City (Liberty Stadium).

Newcastle United made an ill-fated attempt at rebranding their stadium in 2011 when they changed the name from St. James’ Park to the Sports Direct Arena, much to the disgust of fans, until their current sponsor, Wonga.com, bought the naming rights but opted to retain the original title.

For a stadium like Old Trafford, the name may already be too strongly associated with the structure to be rebranded, making it less attractive to investors than a new ground, such as Arsenal’s Emirates Stadium, which replaced Highbury in 2006.

Read more on:    manchester  |  united  |  english premiership  |  soccer

What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Saturday, 24 November 2018
Fulham v Southampton, Craven Cottage 17:00
Everton v Cardiff City, Goodison Park 17:00
West Ham United v Manchester City, London Stadium 17:00
Manchester United v Crystal Palace, Old Trafford 17:00
Brighton & Hove Albion v Leicester City, The American Express Community Stadium 17:00
Watford v Liverpool, Vicarage Road Stadium 17:00
Tottenham Hotspur v Chelsea, Tottenham Hotspur Stadium 19:30
Sunday, 25 November 2018
AFC Bournemouth v Arsenal, Vitality Stadium 15:30
Wolverhampton Wanderers v Huddersfield Town, Molineux Stadium 18:00
Monday, 26 November 2018
Burnley v Newcastle United, Turf Moor 22:00
Team P W PTS
Previous Results

Date Home Team Result Away Team

Who will claim the Premier League title at the end of the 2018/19 season?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.