English Premiership

Media influenced Swansea owners, Bradley

2016-12-29 16:23
Bob Bradley (Getty)

Cape Town - Bob Bradley believes Swansea's owners were easily led by the "negative atmosphere" surrounding the struggling Premier League club.

Bradley was sacked by the Swans on Tuesday after less than three months in charge of the Welsh outfit.

The former USA manager won just two of his 11 games in charge of Swansea as they sank into the relegation zone, four points adrift of safety.

But Bradley believes that Swansea’s owners Steve Kaplan and Jason Levien were influenced into making the decision to sack him after Boxing Day’s 4-1 home rout against West Ham.

"Jason and Steve are good men, they've been successful in business, but sports, football and business don't always work exactly the same way," Bradley told the BBC.

"I think that they have still important things they must recognise and learn.

"I was disappointed that when a few balls don't bounce our way and we lose a few points, that they [Kaplan and Levien] let outside factors get in the way of the decision-making.

"They became more concerned by the negative atmosphere instead of realising this was a project and that we needed to stick to the plan."

Swansea have placed coaches Alan Curtis and Paul Williams in temporary charge, but hope to have a new manager appointed by next Monday.

Manchester United legend Ryan Giggs, along with Wales manager Chris Coleman, have been strongly linked with the position.

The Swans next welcome Bournemouth to the Liberty Stadium on New Years Eve and will be looking for a change in fortune to move out of the relegation zone.

Kick off is at 17:00.


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