English Premiership

Liverpool set for Nike deal after winning New Balance case

2019-10-25 15:07
Jurgen Klopp (Twitter)

London - Liverpool won a court battle with shirt manufacturers New Balance on Friday, paving the way to sign a lucrative new deal with Nike from the 2020/2021 season.

A judge ruled in favour of the European champions' case that New Balance could not match Nike's enormous distribution network and promise to market Liverpool via "superstar athletes and influencers" such as LeBron James, Serena Williams and Canadian rapper Drake.

New Balance claimed to have triggered a clause in the current deal which would allow them to maintain the contract for another five years come June 1, 2020 if it matched the terms of any competitor's offer.

Nike's £30 million-a-year offer for the next five years falls short of the reported £40 million New Balance currently pay per season.

However, Liverpool will also earn royalties of 20 per cent on all net sales of merchandise barring footwear plus bonuses for winning the Champions League and Premier League.

According to a report in The Athletic, Liverpool hope to bank £60-£70 million in total per year from the Nike deal.

Mr Justice Teare found that "the New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer" as the company could not match Nike's offer to use "global superstar athletes".

"It must follow that Liverpool FC is not obliged to enter into a new agreement with New Balance," the judge said.

In a statement, a Liverpool spokesman said: "Liverpool FC is pleased with the judge's decision to rule in favour of the club following the legal dispute with our current kit supplier, New Balance.

"We will continue with New Balance for the current season, in combination with preparing next season's Liverpool kits with our new supplier."


Read more on:    liverpool  |  english premiership  |  soccer


Read News24’s Comments Policy

Saturday, 23 November 2019
West Ham United v Tottenham Hotspur, London Stadium 14:30
Arsenal v Southampton, Emirates Stadium 17:00
Everton v Norwich City, Goodison Park 17:00
Crystal Palace v Liverpool, Selhurst Park 17:00
Brighton & Hove Albion v Leicester City, The American Express Community Stadium 17:00
Watford v Burnley, Vicarage Road 17:00
AFC Bournemouth v Wolverhampton Wanderers, Vitality Stadium 17:00
Manchester City v Chelsea, Etihad Stadium 19:30
Sunday, 24 November 2019
Sheffield United v Manchester United, Bramall Lane 18:30
Monday, 25 November 2019
Aston Villa v Newcastle United, Villa Park 22:00
Team P W PTS
Previous Results

Date Home Team Result Away Team

And the 2019/20 English Premiership champions will be ... ?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.