Liverpool extends record-breaking partnership with Carlsberg

Cape Town - English Premiership side Liverpool on Thursday announced the extension of their 27-year partnership with Danish beer brand Carlsberg.

Carlsberg will now continue as the Merseyside club's official beer partner for another five years until the end of the 2023/2024 season.

The deal sees Carlsberg become Liverpool's longest-serving sponsor having first partnered with the club 27 years ago in 1992.

"We are extremely proud to extend our deep-rooted partnership with Carlsberg to a record-breaking 31 seasons," the club said in a statement.

"Since 1992 we have enjoyed a long and loyal relationship with Carlsberg and this extension is a real testament to the strong and historic link between the club and the iconic brand.

"We are delighted to have Carlsberg as an established member of the LFC family, and we look forward to continuing to strengthen our relationship together."