Cape Town - Chelsea boss Frank Lampard wants his side to emulate Liverpool's approach of sharing the goal-scoring burden, with the Blues having struggled for goals in their opening two fixtures.
Chelsea have started their Premier League campaign with a 4-0 defeat to Manchester United and a 1-1 draw with Leicester.
Mason Mount has scored their only goal after capitalising on a Wilfred Ndidi mistake.
Questions have been asked as to how Chelsea will acclimatise without the attacking threat of Eden Hazard, with Tammy Abraham, Olivier Giroud and Christian Pulisic among those tasked with replacing him.
But Lampard wants Chelsea to follow Liverpool in having numerous players capable of finding the net.
"Look at Liverpool; across the front three, they scored 60-something goals last season between the three of them," said Lampard.
"Every team is its own entity and it doesn't have to be one way to win a game or to score a goal.
"We obviously have to score from different areas of the pitch and that's pretty clear. We need to score more goals at this moment, for sure. That's work for the squad.
"We will have to find it among the group.
"I know those stats and I know how many goals Eden Hazard was part of in terms of scoring and assisting.
"So they are facts that are real and ones we have to try to address with work, which means can we score goals from other areas of the pitch?
"Can we be more clinical up front and then the challenge is clear for the strikers and the attacking players.
"Can you be the players to score those goals because I agree the top teams in the league tend to have players that are scoring regularly, who do win games that are tight, who do put you clear in games in good periods, that help you score enough goals to put the game to bed.
"And that's a challenge for us because it's something we aren't doing and we need to do."