Cape Town - Aston Villa chairman Steve Hollis has written an apologetic open letter to the club's supporters in the wake of the team's early relegation from the Premier League.
Hollis made no effort to find excuses for Villa's performance and ensured fans that every effort will be made to recify the numerous problems that plagued them over the past nine months, starting with the appointment of a manager who could ensure their stay in the Championship is a short one.
To his credit, Hollis also admitted it was not only on-field issues that resulted in the West Midlands outfit's disasterous season - their season has been described as one of the worst in the competition's history - and thanked supporters for their loyalty.
Whether or not the letter will ease the frustration and anger that fans have expressed with both the board and club owner, American Randy Lerner, remains to be seen.
"First, on behalf of the Board, let me express my deep regret that I find myself writing this open letter to you, knowing just how much hurt and pain, anger and anguish will have been felt by you all after the Club lost its Premier League status this weekend," Hollis wrote.
"Your profound sadness is shared by everyone connected with the Club and while I know that will be of little consolation in the days ahead, it should be a source of reassurance as we rebuild the foundations for future successes.
"We must acknowledge that this weekend's confirmation has been the culmination of an unacceptably fractured season both on and off the pitch. That isn't down to bad luck. To make such a claim would be insulting to each and every one of you. I must add you have all displayed unyielding commitment in adversity.
"While it is of little solace at present, the process of identifying the root causes of our circumstances started long ago and the focus now has to be looking forward and making sure lessons have been learnt. The search for a new manager to provide drive, direction and immediate promotion has commenced.
"Together, we share the same goal. We intend to restore Aston Villa Football Club to its rightful place. It is a journey we must make together so we can bring success, enjoyment and exciting football back to Villa Park once more."