Share

Everton agrees £9m-a-season kit deal with Hummel

Premier League outfit Everton have agreed a club-record kit deal with Danish sportswear company Hummel.

The three-year agreement will see Hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season.

The deal is set to worth in the region of £9 million per season double the amount of current kit supplier Umbro.

The Merseyside have been supplied by Umbro since 2014 and in February this year exercised their option to change kit manufacturers.

Everton Chief Executive, Denise Barrett-Baxendale, said: "This announcement marks the start of an exciting new commercial relationship as we welcome Hummel to Everton.

"It is really important that we drive maximum value from our commercial deals, and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with Hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years."

Allan Vad Nielsen, Hummel's CEO, said: "Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of club legend Alan Ball introducing Hummel to the UK market with his legendary white boots."

- Compiled by Sport24 staff

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
How much would you be prepared to pay for a ticket to watch the Springboks play against the All Blacks at Ellis Park or Cape Town Stadium this year?
Please select an option Oops! Something went wrong, please try again later.
Results
R0 - R200
32% - 1843 votes
R200 - R500
32% - 1810 votes
R500 - R800
19% - 1100 votes
R800 - R1500
8% - 470 votes
R1500 - R2500
3% - 193 votes
I'd pay anything! It's the Boks v All Blacks!
5% - 261 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE