Premier League outfit Everton have agreed a club-record kit
deal with Danish sportswear company Hummel.
The three-year agreement will see Hummel manufacture and
supply Everton with bespoke playing, training and travel wear ahead of the
The deal is set to worth in the region of £9 million
per season double the amount of current kit supplier Umbro.
The Merseyside have been supplied by Umbro since 2014 and in
February this year exercised their option to change kit manufacturers.
Everton Chief Executive, Denise Barrett-Baxendale, said: "This announcement marks the start of an exciting new commercial relationship
as we welcome Hummel to Everton.
"It is really important that we drive maximum value from our
commercial deals, and this is a Club-record deal for a technical partnership
for Everton. It is also important we work with brands that share our ambition
and we have all been impressed with Hummel’s originality, commitment to quality
and vision to challenge expectations. We look forward to working with them to
deliver our players and supporters an exciting range of products over the
Allan Vad Nielsen, Hummel's CEO, said: "Entry into the
Premier League is integral to our ambitious growth plans, international
expansion and focus on sport. Timing is also perfect as it is the 50th
anniversary of club legend Alan Ball introducing Hummel to the UK market with
his legendary white boots."
- Compiled by Sport24 staff