English Premiership

Chelsea end Adidas kit deal six years early

2016-05-11 19:07
Chelsea celebrate (Getty Images)

London - Chelsea have ended their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.

The deal, reported to have been worth £300m over 10 years, had been due to end on June 30, 2023, but will now conclude on the same date next year.

Adidas have been making Chelsea's kits since 2006. Chelsea have agreed to pay Adidas compensation.

"Chelsea Football Club and adidas AG announced today that they have mutually agreed to terminate their existing partnership agreement prematurely," Adidas said in a statement.

"This mutual agreement on early termination of the agreement will allow Chelsea Football Club to enter a new equipment agreement with a competitor of adidas AG.

"As compensation for the early termination of the contract, the adidas Group will receive a payment from Chelsea Football Club in 2017 that will already positively impact the Group's net income this year.

"Adidas AG wishes to expressly thank Chelsea Football Club for their always professional and successful collaboration, which has included, among other successes, the time of their UEFA Champions League title in 2012 as well as two Premier League titles."

Chelsea's 10-year contract with Adidas, signed in June 2013, was the biggest shirt deal in Premier League history.

It was surpassed a year later by the reported £750m deal that Manchester United struck with Adidas, who also make the kits of Southampton, Sunderland, Swansea City and West Bromwich Albion.

The identity of Chelsea's next kit manufacturer has not been revealed.

Read more on:    chelsea  |  english premiership  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Fixtures
Tuesday, 12 December 2017
Burnley v Stoke City, Turf Moor 21:45
Crystal Palace v Watford, Selhurst Park 22:00
Huddersfield Town v Chelsea, The John Smith's Stadium 22:00
Wednesday, 13 December 2017
Swansea City v Manchester City, Liberty Stadium 21:45
Newcastle United v Everton, St. James' Park 21:45
Southampton v Leicester City, St. Mary's Stadium 21:45
Liverpool v West Bromwich Albion, Anfield 22:00
West Ham United v Arsenal, London Stadium 22:00
Manchester United v AFC Bournemouth, Old Trafford 22:00
Tottenham Hotspur v Brighton & Hove Albion, Wembley Stadium 22:00
Saturday, 16 December 2017
Leicester City v Crystal Palace, King Power Stadium 14:30
Stoke City v West Ham United, Bet365 Stadium 17:00
Arsenal v Newcastle United, Emirates Stadium 17:00
Chelsea v Southampton, Stamford Bridge 17:00
Brighton & Hove Albion v Burnley, The American Express Community Stadium 17:00
Watford v Huddersfield Town, Vicarage Road Stadium 17:00
Manchester City v Tottenham Hotspur, Etihad Stadium 19:30
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who will claim the Premier League title at the end of the 2017/18 season?

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.