London - Arsenal
announced the club's biggest-ever sponsorship deal worth a reported
£200 million on Monday, extending their shirt partnership with
Dubai-based airline Emirates by five years.
The Gunners confirmed the branding of Emirates, which began its
sponsorship agreement with the north London club in 2006, would continue
to feature on the shirts and training kit of all of their teams until
the end of the 2023/24 season.
The size of the deal, quoted by the BBC as being worth more than £200
million reportedly puts the club level with Premier
League rivals Chelsea, behind only Manchester United, who have a
seven-year agreement with Chevrolet worth £400 million.
"Our shirt partnership is the longest-running in the Premier League
and one of the longest relationships in world sport," said Ivan Gazidis,
chief executive of Arsenal, who have not given a figure for the deal.
"This mutual commitment is testimony to the strength and depth of our unique relationship."
"Emirates are again demonstrating their great belief in our approach
and ambition and their significantly increased investment will help us
continue to compete for trophies and bring more success to the club and
our fans around the world."
Emirates president Sir Tim Clark said: "Arsenal's strong appeal and
influence around the globe, combined with their ambitions as a club,
make them an ideal partner for Emirates, with values that reflect ours
as a brand.
"As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team."
Emirates have held naming rights to Arsenal's 60 000-seater stadium
since the Gunners moved in during 2006, with that deal set to run until
Arsenal, currently sixth in the Premier League table, eight points
behind fourth-placed Chelsea, are desperate to secure Champions League
football for next season after missing out this year.
On Sunday they meet Premier League leaders Manchester City in the final of the League Cup at Wembley.
Deloitte's "Money League" report last month ranked Arsenal in sixth
place behind the likes of Manchester United and Real Madrid but a
separate study said Arsenal had greater financial muscle than any club
in world football with the exception of Manchester City.