News24

United world's favourite club

2012-05-30 13:00

Cape Town - The largest global football follower survey ever conducted has named Manchester United the world’s most popular club, with 659 million followers worldwide.

The survey was carried out by leading market research agency, Kantar, and gathered 54 000 respondents from 39 countries. The club that Forbes recently named the most valuable in world sport was identified as the favourite team of 659 million followers around the world.

Meanwhile, Kantar found that football remains the world’s most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.

Richard Arnold, the Club’s Commercial Director, commented on the long-term strategy that has made Manchester United the number one club in the world’s number one sport:

“Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements - Beckham, Busby, Benfica ’68. Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year. Manchester United resonates with followers all over the world, and it’s their passion and support that means year after year we can continue doing what matters most to everyone at the Club: playing attacking football and competing for trophies.

“The growth in our followers since 2007 correlates with what we have seen as we have rolled out our new approach to reaching fans. From the increase in TV viewership from two to four billion last season, to the demand from millions of media subscribers in 72 countries through our media partnerships, to the way the footage of Wayne’s overhead kick echoed around the world on social media, we can see that the connections to the club are growing exponentially. 

Manchester United's 659 million followers are made up of:

71 million in Americas
90 million in Europe
173 million in Middle East and Africa
325 million in Asia Pacific

The number of Manchester United followers globally has grown by 98% since the previous survey in 2007.

Manchester United’s family of followers is larger than the combined population of the USA, Brazil and Mexico.
 

Sport24

Comments
  • nhamo.dzenyika - 2012-05-30 13:06

    and where does that leave out Kaizer Chiefs? all along I thought, it was the biggest brand in the world

      Bob - 2012-05-30 14:02

      nhamo, personally I agree with you, I prefer Kaizer Chiefs any day of the week.

      dhirshan.gobind - 2012-05-30 14:54

      90% are just sheep or glory hounds! coz of all the marketing by mufc, most people just don't know or are exposed to any other teams-especialy in asia. how many actually live or were born in manchester?(these are the true, real fans).

  • Selwyn - 2012-05-30 13:33

    Pity they did not give the stats of followers from other clubs, would be interesting to see and know.

  • Acta - 2012-05-30 13:47

    Think this does not really give us a real indication, I believe there is a difference in 'followers' and 'supporters'. There is a lot of teams I follow in the EPL, I only support 1. United however is the biggest club/team/brand in sport, in the world.

      Bob - 2012-05-30 14:01

      Acta, me thinks this survey was done in Manchester, everybody knows LIVERPOOL are the worlds favourite football club, these figures are distorted because of all the people that watch the scum utd games just so they can see them beaten, the best chance of seeing this is when they come up against the mighty LIVERPOOL, YNWA.

      BJ - 2012-05-30 14:11

      Bob, are you talking about the village idiots who finished 8th in the EPL and have not played in Champions League since 2009? By the way, if the survey was done in Manchester, City would come out tops.

      Bob - 2012-05-30 14:42

      BJ, well I can't agree with the village idiots statement but yes my boys finished 8th, of course we reached two cup finals, winning one and knocking the scum out in the process, not too bad for a team in transition, of course we have to start all over again next season under another manager, no worries we are still, and will remain, the greatest football club in the history of the game, YNWA

      Acta - 2012-05-30 15:56

      Now there is a good example! Bob hates Man U but would watch them just to see them loose, so he is a follower and not a supporter. Oh and seeing that we turned this into bantering, it is good to your side winning the league this year, sorry not this year, at least they were in the top 4, nope sorry, also not. They made the top 8! Job well done to the mighty Reds.

  • Sharmilen - 2012-05-31 11:56

    BJ and Acta well said!! If Liverpool played PSL they would at least qualify for that Telkom Top 8 tournament. Hahahahahaha.

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