English Premiership

United strike deal in Pakistan

2011-10-25 16:18
Manchester United (File)

Islamabad - Manchester United hopes to reach their estimated 10 million fans in Pakistan after striking a three-year deal with a telecom company on Tuesday.

The deal with Zong will give United fans in Pakistan a chance to watch goals, exclusive interviews and news from Old Trafford.

United manager Alex Ferguson said in a statement that the telecom company "will be a key player in allowing us to bring the passion and excitement of Manchester United to our fans in Pakistan."

In a cricket-mad country of 180 million, football is gradually gaining popularity with youngsters in urban areas even staying up late to watch their favourite players in action in the Premier League.

Football's popularity is growing in part because a cable subscription for around 200 rupees ($2.50) a month gives viewers access to most major football league matches played around the world.

United's commercial director Richard Arnold said Zong would help the club "to communicate directly with millions of our supporters" in Pakistan.

"Using our digital assets to engage our global fan base is an increasingly important part of our commercial strategy and we are very excited about the possibilities presented by this partnership."

Zong's advertising director Rizwan Akhter added that the partnership with United "is one of a kind coming from Pakistan and the initiative that Zong has taken to team up with a giant like Manchester United will only lead to prosperity, growth and triumph."

Read more on:    epl

What To Read Next


Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Saturday, 16 December 2017
Leicester City v Crystal Palace, King Power Stadium 14:30
Stoke City v West Ham United, Bet365 Stadium 17:00
Arsenal v Newcastle United, Emirates Stadium 17:00
Chelsea v Southampton, Stamford Bridge 17:00
Brighton & Hove Albion v Burnley, The American Express Community Stadium 17:00
Watford v Huddersfield Town, Vicarage Road Stadium 17:00
Manchester City v Tottenham Hotspur, Etihad Stadium 19:30
Sunday, 17 December 2017
West Bromwich Albion v Manchester United, The Hawthorns 16:15
AFC Bournemouth v Liverpool, Vitality Stadium 18:30
Monday, 18 December 2017
Everton v Swansea City, Goodison Park 22:00
Team P W PTS
Previous Results

Date Home Team Result Away Team

Who will claim the Premier League title at the end of the 2017/18 season?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.