Cape Town - Liverpool are considering selling the naming rights to the Main Stand in order to fund the redevelopment of one of England's most famous sporting venues, Anfield.
The Liverpool City Council granted the Reds permission to revamp both the Main Stand and Anfield Road End.
The Liverpool Echo report that Anfield's main stand could be renamed as the club look to raise funds for their £75 million Main Stand upgrade.
The upgrades will boost the capacity to 59,000.
Fans of Liverpool can breath a sigh of relief as the possible sale of naming rights will be limited to the Main Stand and not to the actual ground itself.
“The new Main Stand is going to be a big focus for all of us,” said chief commercial officer Billy Hogan.
“The process is still ongoing. We’re getting closer to certainty but we’re not there yet.
“When that certainty arrives from a commercial standpoint we’ll be ready to get to work on that.
“We wouldn’t consider selling naming rights for the stadium as a whole but in terms of the name of the Main Stand that’s something we will look at.
“We’ll be looking to bring in a number of new partners. A naming partnership for the stand would make sense.”
Work on the Main Stand will begin in early January 2015.