Cape Town - Puma hosted the launch of the new Arsenal Home, Away and Cup kits in London late on Thursday evening, with a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the London Eye into the iconic "Clock End".
Arsenal manager Arsène Wenger and first team players Santi Cazorla, Mikel Arteta and Mathieu Flamini were on hand to tell the individual Future, Forever, Victorious inspirations behind the kit designs.
The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions League and FA Cup.
The Forever Home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933.
Victorious is the theme of the Away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of their most famous victories away from home, including the 1971 and 1979 FA Cup finals and the title winning victory at Anfield in 1989.
Wenger said: “This is a big day for Arsenal. It is the start of our new partnership with PUMA and everyone here is extremely happy with how things are developing. We like the performance innovations PUMA is creating for our playing and training kits and have real confidence in the support they will give us as our technical partner. Today is a landmark in our club’s history as we look ahead to the upcoming season.”
Arsenal supporters waiting to buy the shirt outside PUMA’s flagship Carnaby Street store in London were stunned to see the kit being revealed by Arteta, Cazorla and Flamini in the shop window.
“The new kits have really impressed the players, especially because of the story behind them, which is something felt by everyone at this club. Arsenal is special and the creation of these kits is a wonderful way to acknowledge that. PUMA has done an excellent job with the design. It's a great start to this new season and we are hungry to progress and bring more silverware to Arsenal and our fans,” said Arsenal star Mikel Arteta.
The Home and Away Replica shirts are available for fans to purchase at PUMA stores, Totalsports, Cross Trainer and other selected retailers nationwide.
The Cup kit will launch in-store in September 2014.
Arsenal begin their 2014/15 season when they face Manchester City in the Community Shield on August 10.
Arsenal kick-off their English Premiership campaign at home against Crystal Palace on August 16.