Chelsea sign mega kit deal

2010-10-25 15:12

London - English Premiership champions Chelsea and sportswear giants adidas have agreed what is understood to be the world’s second-biggest kit deal in club football.

According to UK newspaper The Telegraph, the eight-year contract is worth £160 million, an £8-million-a-season increase on the previous four-year deal and just behind the £300 million Nike is thought to pay Manchester United under a 13-year agreement.

“Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America,” said Chelsea chief executive Ron Gourlay.

“The increased value of the deal reaffirms adidas’ belief in the club’s growing status in world football.”

Chelsea and adidas plan to roll out their UK-based Blues Pitches grassroots programme internationally, after launching last year the Hong Kong branch of the project, which encourages kids to participate in sport.


  • aladdin moses - 2010-10-25 15:28

    I love your spirit of playing always put more focus and you will meet yourself at the top

  • AL - 2010-10-25 15:38


  • yane06 - 2010-10-27 06:32

    way to go CHELSEA!!!

  • kaka timo - 2010-10-27 08:38

    keep on flying one can fly higher than you do.

  • monde mfuthwana - 2010-10-27 13:04

    yeh go le blues dats the team of the decacde no more again we here obout man U de big team anymore now its chelsea all de way hence young Roooney wanted out at the first place..........

  • Frank Eugene - 2010-10-27 18:42

    CONTINUE! this is the time to shine! Carlo came for that! Man U must now worry! keep us high; Terry,Cole,Drog,Essie,............

  • rajab mbe-yu. - 2010-10-29 16:42

    keep it going chelsea, because we da best, looking foward for treble this season. hoooooolaaaaaaaaaaa.

  • Uzochukukamma - 2010-10-31 00:56

    No chelsea no epl, chelsea 4 life.

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