Share

Amazon acquire Champions League broadcast rights in Germany

Berlin - Amazon confirmed Tuesday that they have acquired the rights to broadcast a selection of Champions League games in Germany from the 2021/22 season, as the company continues its offensive into the football TV rights market.

The company has secured a package which includes the top picks of the Tuesday night games in Europe's biggest club competition, German media magazine DWDL.de revealed.

In a statement on Tuesday, Amazon confirmed that they had secured the rights for their streaming platform Prime Video.

"We are excited to bring UEFA Champions League to our customers in Germany," said Alex Green, executive director of Prime Video Sport Europa.

The announcement comes just days after Amazon UK debuted their live coverage of the English Premier League.

The coverage was the first time Premier League games had been broadcast exclusively online in the UK, and was met with mixed reactions from viewers.

German football fans are more accustomed to watching football online, however.

Broadcasting rights for both the Champions League and the Bundesliga are currently shared between traditional broadcaster Sky Sports and London-based streaming service DAZN.

Germany is the biggest market outside the USA for Amazon, who entered the sports streaming market in 2017 and have since broadcast major events in both football and tennis. 

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
Should the Proteas pick Faf du Plessis for the T20 World Cup in West Indies and the United States in June?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Faf still has a lot to give ...
54% - 7 votes
No! It's time to move on ...
46% - 6 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE