23 Apr 2015

Legendary wins with Heineken

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Heineken (File)

Cape Town - Since the first UEFA Champions League game in 1955, men of the world have flocked to the games and their TV screens to witness the magic that is UEFA Champions League.

It became the UEFA Champions League as of 1992, it was known originally as the ‘European Cup’. In fact, the UEFA Champions League final in 2013 was the most watched prestigious club competition, drawing 360 million television viewers.

But as long-time global sponsor of UEFA Champions League, Heineken® knows that UEFA Champions League is about so much more than the game alone – it’s about the experience. Fans make a little extra effort on match night, and the world’s most premium beer brand is going all out to help make every minute of the match legendary.

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